Value Added: What can you offer your Customers to make their experience more rewarding?

The first thing you have to know is that you believe in your product. If you are confident in your product your customers and potential customers will be as well. Now this doesn’t mean they will buy something from you that day but they will look at what you have and consider it.

I am confident in my product or service. I think it is something others need, want, or will enjoy so why would I need to worry about value added as a way to sell the product and keep the customer. Your customer needs to feel wanted and special. No you should NOT go out and find the sleaziest people you can to sell your product because they will flatter women or wear low cut short skirt /dresses to tempt the men. That would be devaluing the product and will turn people off.

Start off your customers experience with you in a positive way. If you sell your products in a party setting make sure you are adding value to your hostess’s decision to have you instead of another company. Offer to set up the save the date email for her so all she has to do is add her guests email addresses. Send out the invitations for her addressed and stamped since you know he or she is very busy. If you see there are low responses offer to make follow up phone calls for her. There are services that you can have your hostess record a message to her guests and then you set up a time for the calls to be made. Now your hostess feels like you did all the work she literally gave you a list of names and you got everyone there plus are giving her FREE hostess rewards and most likely will have more people at her party shopping with you.

You need to be professional in your approach show your customers how they can use the item not only in the way they think but in an unexpected way. Now your product is versatile. If you sell Stella & Dot Jewelry show her how the piece goes from day to night watch the product videos so you can teach your customers how to wear each piece. If you sell Tupperware show them they can pack lunch in the container but it also makes a great sticky pad holder in their desk drawer to de-clutter their lives.

Engage your customer in a conversation find out their likes and dislikes when it comes to products like yours and steer them towards the items that they would like. If they don’t like purple but Avon is giving extra points for selling purple nail polish that week and you push the purple you most likely will not make a sale to that person. However if what she really needs is your nail strengthener, she might add on a buffer and hand lotions to keep her nails and hands nice and shiny and healthy. Not only did you make a sale but you probably have a repeat customer because you added value to your product by taking the time to really listen to your customer.

They made a purchase which they can do at any drugstore, mall, or specialty shop in their area. You need to continue to make them feel special. Once you know they should have received their order send them a thank you card in the mail for shopping with you.

Article Source: http://www.wahm-articles.com

Felissa Elfenbein is an Independent Jewelry Stylist with Stella & Dot based in Miami, Florida. She facilitates Trunk Shows for women all over South Florida. You can view her website: www.stelladot.com/felissahadas. Her blog can be found here: www.felissahadas.blogspot.com

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