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Home | Internet Marketing


What To Look For In Graphic Designers

By: Janice Jenkins

New Year is always a sign of hope – a fresh new beginning. For the coming New Year, we could exact change in our business not only in our choice of marketing tool, be it catalog printing or what-have-you. It is also high time to break away from the old ways especially if we want to get the best in our quest for graphic designers.

Companies through the years have been preoccupied with experience and proven track record when hiring people as an indication of one’s capacity to work. After all, what is there to look for than a great reputation and background when looking for the right person for the job? Is it a person’s experience would prove how much one is an expert?

Nonetheless, a creative job such as that of graphic designing should also be first and foremost, about breakthrough ideas- more on the out-of-the-box mindset. It is therefore an indicator of future success if one can look at initiative in addition to experience. Moreover, coming up with new ideas require daring and boldness. Initiative in your graphic designer can help you gain a new set of ideas for your catalog printing. When hiring your graphic designer, look for initiative rather than experience, and your print catalog would be the better for it.

What is initiative exactly? It is a character where a person takes a more active participation in his or her interest. Persons with initiative most of the time get started right away and is involved immediately. More often than not, they do not think about jumping in even when everybody hesitates. They just do it. They are not afraid to try out new ways to change things. This is what every business needs to revolutionize a somewhat stagnant catalog printing campaign for the past year.

When looking for a graphic designer, go past the usual previous jobs and scholarly achievements. Instead, look for their interests and determine whether they got involved and became the head in the things they loved. This information would tell you that having that extra initiative means that they would also do the same in whatever job they do. Those who are into their interests would more than likely give the same effort and time in their work. They are mostly risk-takers that is why you would not have any difficulties in asking for change in your print catalog.

More often than not, businesses should always look for new ways to improve their marketing campaigns to be able to gain new clients. With graphic designers who have initiative, your marketing tool such as your print catalog can benefit greatly with new ideas coming in. This eventually can help you reach your goals for the coming New Year.









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