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Tina McAllister's Articles in Press Releases

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Get Your WAHM Business Press Release Noticed By Using Controversy To Your Advantage! Press releases used to be seen as this “big business” push for publicity. But in recent years the small business and home-based business world has come to the realization that press releases can really work in their favor. Of course, when you submit a press release to the newswire you want it to get picked up by the most (and hopefully on-target) publications as possible. You want to spread the news to as many people as possible in a short amount of time. You want them to know about your home-based business and your new product or service. You want them to know about the cool award you garnered from some website or organization. Time and again you hear that you need a press release to be “newsworthy.” Why would anyone pick up your story if it’s really not news anyone wants to read about? And one of the best ways to make your release newsworthy is to make it controversial!

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