Building a Successful Website: Title Tags, Alt Tags, FAQ’s, Oh My!

With the many easy to use website builder programs available on the market, building your own website is a great options for many work at home moms. It saves money, which is often in short supply for a mom starting her own business. The problem is, without experience, many moms miss important key elements, which directly affect the traffic their website will receive and in turn, their success.

Here are 5 basic website elements that every website should have to get your started.

Simple Navigation: An easy to navigate website is very important. Keep the confusion to a minimum. Have all you sections listed in your navigation bars near the top of the page. Be sure to include text links within your content as well. This linking will help your search engine rankings and provides customers a direct root to what they are looking for. If you talk about a product in the content, link to the page where they can see or order the product right there.

About Us Page: For a home business, the About Us page is critical. You want to let people be able to get to your know a little. Understand who you are, why you started the business. A little personal insight lets your potential customers feel like they know you a little, which establishes trust.

FAQ Page: A frequently asked questions page is crucial in providing immediate answers to the most popular questions your potential customers may have. It is impossible for you to be at the computer at all times and in this day and age, everyone expects immediate service. Having this page easily accessible means customers can get the answers they need right away, without waiting and will eliminate the need for you to answer the same questions over and over again via email.

Alt Tags on Images: Alt Tags are simply giving a name to your image in the image properties. As a result, when your mouse travels over the picture, the words or phrase you put in will show up. This is an excellent way to get your best keywords onto your page in a few more places. Images are often picked up by Google Images or similar searches and result in more traffic. Simply go into the properties of your image when you are placing it on your website and you will see a place to enter your alt tag or it might say mouse over. Give your image a good name, using your keywords whenever possible. Just be sure they are relevant to the picture.

Title Tags: It may seem simple, but it’s incredible how many people don’t realize they need title tags. The title tag is what you see at the top of your web browser when you visit a web page, it’s the name of your page. Most website builders have a place for you to enter one, making it easy. Your title tags should include your keywords. Your title tag can be a phrase as well. Your website pages should have different title tags on each page, relevant to what is on the page, but also incorporating keywords whenever you can. Take a look at some popular websites and your competitors and see what shows up at the very top of your screen. Those are title tags and you need them for your website to rank well in the search engines.

Now that you have a website’s basic requirements, take a look at your own and see what you are missing and what you can improve upon. Take action to make the changes you need to and you’ll reap the rewards.

Article Source: http://www.wahm-articles.com

Barbara Ryan is publisher and co-editor of Mom2Mom Magazine , an online magazine written by moms for moms. Barbara is also owner and designer of Cherish Collages, a custom Photo Collage Design business developed from the love of a digital photography hobby.

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