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Home | Sales & Marketing


Cost Saving Practices When Printing Booklets

By: Janice Jenkins

Any kind of printing enterprise is expensive. Printing booklets for your business or project is not exempt from this. A print booklet will cost you in terms of its paper quality, the design process, the production process and its shipping or distribution. If you want to save money on printing booklets here is a quick guide on how to cut costs.

1. The first practice you should consider is to match the type of printing for your order. If you are order a large amount of color booklets, let us say 500 or more, then you will benefit greatly from offset printing. Offset printing usually becomes cheaper as the number of pieces you order becomes higher. If however you need only a select number of booklets, then it may be better to invest on digital booklet printing. So for big orders go for offset, while for smaller orders go for digital.

2. Create your own content and layout. The added cost of a professional layout artist and designer can run up quite a bill. To cut costs, just look to your own resources and design your own layout with the content. Booklets are easy enough to make and you do not have to be a master digital graphics artist to make one. Even standard office software can help you create booklets with only the hassle of a small tutorial.

3. Look for online booklet printing companies that offer free services for price quotations, proof reading and basic layout design. Some may even offer free booklet templates as long as you print booklets from them. Use these free services to your advantage and save those badly needed dollars elsewhere.

4. Sacrifice a little color on your color booklet printing. Some printers charge more for each color that is included in your booklet printing design. To avoid these extra charges try designing your booklet with only a few basic colors. Target the number of colors at around two to three. Use the main color theme of your company or your project for this. You can have some images just appear in black and white. Depending on your content, this would be a prudent move indeed.

5. Lastly, try to choose an affordable but durable kind of paper. When you are really in a tight budget, you will probably need to hold off booklet printing using high quality glossy paper. Just use some strong and durable paper that the booklet printing company might have in stock. Since booklets are all about their information, you can safely do this without really sacrificing any of the booklets’ usefulness or competitiveness.

I hope this quick cost cutting guide will help you and your budget achieve what you want in your booklets. Remember that you do not have to do this all. Just sacrifice what you are willing sacrifice for the sake of your budget. Fit your cost cutting techniques for your budget and you should not have any problems.











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