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Home | Sales & Marketing


Creating A Keeper In Your Business Card

By: Janice Jenkins

Is your business card printing a keeper? Or are you always replacing your print business card because it doesn’t do what it is supposed to do for your business?

Business cards are very important. Your print business card is not only a representation of your company; it is also an extension of your identity and your workplace. When you look at your custom business cards, what do you see? Do they tell your target clients what kind of business you’re in? Does your business card reflect the kind of service that you offer your clients? Does it say a lot about your company’s personality? In short, your business card printing is not just a small piece of paper that you hand out to your clients and prospects. It is actually an extension that tells so much about you.

In addition to your company’s name, here are a few more elements that you should consider to make your print business card a keeper:

Size –
Size does matter. But this time, as far as business cards go, the size is usually 3.5 x 2 inches. Although an unusual one would get you attention, sticking to the conventional size would help your clients to keep your cards and not throw them in the trash. It is easier to put them inside a wallet or card holder this way.

Paper –
The kind of paper you choose reflects the kind of company you have. Are you cheap or elegant? Which would you like to be remembered? If you want to have a shabby identity, then just print your business cards on regular bond paper and then cut them to business card printing size. You will surely go somewhere – in the garbage can surely.

Color –
Color print business card can mean a more professional and expensive look. However, too much of it can actually distract your target clients and create a negative impact. So choose your colors wisely if you must.

Photo –
Whether to include your photo or not depends on the kind of image you would want to send out. Sometimes a photo can help you be remembered and recognized. But most of the time, it can only provide amusement to the receiver.

So grab your card now and look at what your business card printing service have done for you this time. If you do not want to keep it, then your target clients would not want to either.

















Article Source: http://www.wahm-articles.com

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