How Can Article Marketing Benefit Your Website

Article marketing is one of the most popular search engine optimisation methods to promote your website on the internet. The benefits of article marketing are manifold. It improves the rank of your website on search engines and also establishes you as an authority in your field.

Whether you are a business or a company maintaining your website or a personal blogger or website owner, the chances are that you are already aware of the benefits of a first page rank in Google. Search engine optimisation experts use a many different techniques to influence your website’s rank on major search engines such as Google and Yahoo. Writing professional articles and marketing the articles on popular content based websites or information portals is one of most widely used off page techniques to influence your website’s rank on search results.

What is article marketing?

The process of writing unique content and getting them published on different information websites is often referred to as article marketing.

What are article directories?

Article directories are the websites that promote user generated content. These are websites that allow a user to create an account and then login to publish ether articles. Articles are fist reviewed by an editor before being published.

Benefits of article marketing:

Article marketing offers many advantages. Article marketing is a popular and widely used technique that can result in improving your website’s rank on search engines. It is a powerful and effective tool to market your website on the internet. The importance of quality content has increased manifold in recent years. Due to rising competition, website owner needs to follow all possible approaches that can improve your website’s rank and visibility on search engines.

Search engine optimisation experts use many methods to influence your website presence on the internet. Article marketing is one of the most widely used methods.

You should write quality articles that users will find genuinely valuable. Writing articles purely for search engines is not likely to provide long term benefits. Article marketing or distribution involves writing well researched articles of a non-promotional nature related to your business and publishing them on various high ranking article directories and websites.

Increased visibility for your website

It is common knowledge that search engines prefer websites with new and frequently updated content. As a result, article directories usually enjoy a very high rank on most search engines including Google and Yahoo. As such they get a lot of traffic from search engines and enjoy a high readership. A quality and well researched article can receive hundreds of hits in a single day. Your article can benefit from the additional exposure that it receives. The resource or author box published below the article often includes information about your company or website. This in-turn can lead to increased brand awareness for your business. A well written article can receive hundreds or even thousands of views in a single day.
Your articles can in-turn get published on numerous other websites and portals.

Article directories are also popular among other website or portal owners who are looking for new content to publish on their websites. Article directories encourage other website owners to source articles from them and publish them on their respective websites. As per the terms, another website that chooses to publish your article is required to maintain any links to your site either in the article or in the author box below the article. Articles thus have a cumulative effect. You may publish your article on 10 or 20 article directories. However the article may in turn get syndicated and published on hundreds of other websites.

Increase back-links to your website

It is widely acknowledged that the number for back links to your website is one of the most important factors considered by search engines in deciding your website’s rank. Search engine optimisation experts use many methods that over time increase the number of back links to your website. Article marketing is one such method to increase back-links to your website. Article marketing is one of the leading sources of generating back-links to your website. Each time your article is published you have the opportunity to receive a link back to your website in the resource box published below the article.

Establish your authority

If you write good quality article son a regular basis, you can establish yourself as an expert author and an authority in your field. Most article directories encourage authors to write articles and will often reward you by providing you with an expert author status. An expert status across leading article directories helps establish you as an authority in your field. This can also result in improved listing and visibility of your articles. Reputation and authority are becoming increasingly important today.

Long Term Benefits

Article marketing is seen as along term benefit for improving your websites visibility on the internet. The long term potential is one of the key advantages of article marketing as compared with many other methods used to market your website. One of the key benefits of publishing articles is the long term benefits that you can receive. Well written articles continue to bring benefits and traffic to a website for many years to come. The articles you write now will remain on article directories permanently. It can continue to generate traffic as well back links years after the article has been published.

Boost your Search engine rank

Article marketing is a very effective technique for driving highly targeted traffic to your website. The increase in back-links will also improve your websites rank on search engines. Your website will also benefit from direct visits from the places your articles are published.

Advertise your products and services:

In addition to more obvious search engine ranking benefits, articles can be a valuable resource to provide information about your products or services. Although articles should not be blatant promotion of your company or products, you can write an article abut the genuine need that your service can meet. It can thus be used to generate interest about the need you serve.

Gain long term user base:

We have discussed above how articles can remain on websites you publish them on, for many years to come. It can this prove valuable by generating constant stream of traffic to your website.

Article Source: http://www.wahm-articles.com

The Author K.Singh is Internet consultant for Web design Company, Kronik Media. The website marketing lense on Squido

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