How to Use Articles to Make More Christmas Sales – And Keep Those Customers Buying All Year Long

The holiday marketing season has begun. If you market your business online, you might be busy writing and submitting articles to help you gain your share of that Christmas cash.

But wouldn’t it be nice if you could keep holiday spenders buying from you all year round?

How Can You Turn Christmas Shoppers into Long-term Customers?

If you're an online business owner with a product to sell, it's easy to turn a one-time shopper into a long-term customer. You've heard the phrase, "the money's in the list," haven't you? Well, here's how you can use your articles to build that list and a create a relationship with your customers.

What do relationships have to do with selling more of your stuff?

Here's the math: Relationship equals trust. Trust equals sales. Ta da!

Why Many Article Writers Lose Out on Winning Sales

All else equal, the author's resource box is where potential customers can be won, or lost for good. The resource box is that blurb at the end of the article where you get to do your bit of self-promotion, and invite the reader to your website.

Some marketers will invite the reader to a page that sells their product, with the hope that they'll buy it then and there. That could happen. Or it might not.

The reality is, most people who read your article and click through to your website, won’t buy your product right away. So you wrote an interesting article. So what? They don’t know who you are, and it could take some time for them to learn to trust you, and decide you're someone they'd like to do business with.

If you only offer a link to your sales page in your resource box, a reader might click through, see the sales page, and never come back. You’ll have no way to follow up with them, and turn them into customers.

How to Turn Holiday Browsers into Buyers, and Keep Them Buying More

Many article marketers find it more effective to get visitors to sign up for their newsletter first, then promote their product to their newsletter subscribers. This way, you have time to earn their trust, and you also have the opportunity to sell more products to them after they're done their holiday shopping.
Instead of sending them to a product sales page, use your resource box to invite them to your newsletter sign up page. You'll have to put some decent copy here, though. An empty page with just a sign up box is not very encouraging.

And once they're your subscriber, you can sell them anything you want, any time you want.

Who says Christmas only comes once a year?

Article Source: http://www.wahm-articles.com

Denise Willms is a www.wahm-articles.com/originalarticles.htm”>professional article writer who specializes in creating content for moms. Visit www.WAHM-Articles.com to download her free ebook, Get Started!! Making Money by Writing WAHM Articles and learn how you can tap into this lucrative market.

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