The Household Gateway to the Internet

Most U.S. adults find Internet access essential to daily life in today's economic climate, with some choosing it as a must-have over watching TV and other household pleasures.

65 percent of adults feel they cannot live without Internet access1, and even more 71 percent feel that it is important or very important to have Internet-enabled devices, such as laptops, notebooks and mobile Internet devices (MIDs) that can provide them with real-time updates on important issues including the state of the economy. Most U.S. adults also identify the Internet as a key tool in today's economy for managing personal finances, finding discounts and the best deals while shopping online, and many rated access to the Internet as indispensable compared to other discretionary items, such as dining out, shopping for clothes and gym memberships.

Key Findings
Internet Access Essential in Today's Economic Climate: Ninety-five percent of adults feel that it is very important, important or somewhat important for people to have devices that allow them to access the Internet. A majority (82 percent) agree that Internet-enabled devices help them stay up to date real-time on the state of the economy. Eighty-seven percent say that Internet access has helped them save money. Of these adults:
Eighty-four percent have saved money by comparing prices online and finding the best deals before making purchase decisions.
Sixty-six percent have saved money simply by shopping online.
Sixty-five percent say the Internet has helped them save money by allowing them to search for coupons, discounts or special Internet promotions.

Move over Gym Membership, the Internet is a Must-Have: When asked to rate certain discretionary items on a scale of 1 (completely expendable) to 5 (cannot live without it), having Internet access ranks highest among the items listed, with 65 percent of U.S. adults reporting they cannot live without it.1 The following items and activities were ranked below Internet access in importance:
Cable television subscriptions (39 percent)
Dining out (20 percent)
Shopping for clothes (18 percent)
Gym membership (10 percent)

The Internet Trumps the TV: The majority (61 percent) of adult women would choose to give up watching TV for 2 weeks instead of giving up access to the Internet for only 1 week, and more than half of all U.S. adults (58 percent), both male and female, agree. Many shows and movies are available online, and laptops with powerful, energy-efficient processors make TV watching even when on the go possible almost anywhere.
Sixty-seven percent of U.S. adults aged 18-34, 57 percent of U.S. adults aged 35-44 and 52 percent of U.S. adults aged 45 and older would rather go 2 weeks without watching TV than give up Internet access for a week.

Life is better because of the Internet: Nine of 10 U.S. adults (91 percent) report that the ability to access the Internet has improved at least one aspect of their lives. Within this group:
Seventy-eight percent say their ability to stay in touch with friends and family has improved.
Sixty-eight percent say they are able to shop more effectively.
Nearly half (47 percent) say they are able to manage their finances better because of the Internet through activities such as online banking and paying bills.

More and more you will hear about Internet Economies becoming prevalent in everyday financial decisions. The above points described personal usage of the internet. Common households are attaching to the internet because access is relatively low cost and with the advent of Cloud Computing, pc hardware will become less needed.

Article Source: http://www.wahm-articles.com

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