Three Easy Steps to Creating Your Own Effective Sales Newsletter

Are you capturing visitor information so you can stay in touch with them? If not, I've got good news! It’s easier than you might think and more important than you may realize.

Often a visitor will find your website as they surf, or search, but they aren’t quite ready to purchase your products or hire you for your services. It can take multiple exposures to your business before a potential buyer feels comfortable enough to buy. But if you don’t have an easy way to stay in front of them, they may end up purchasing the same product or service elsewhere. This is where a newsletter can help your business.

If you invite visitors to subscribe to a free newsletter, you’ll be able to regularly stay in touch with them and help them come to know, like, and trust you as you use the newsletter to provide quality information and resources.

Here are three easy steps to getting your own sales newsletter up and running.

1) The system running your newsletter is important. Choose wisely.

You must have a system that allows users to subscribe and confirm their subscription (this is called double opt-in). They must also be able to easily unsubscribe. You need to include your postal contact information in every issue you send out. This ensures that you will be in compliance with the CAN-SPAM Act. You do not want to accidentally violate this law. All reputable newsletter services can help you stay compliant. By reputable newsletter services, I do not mean sending a mass email through Outlook Express — that’s a good way to get yourself in trouble with blacklists. You must use a legitimate mailing service if you want to run a professional newsletter. There are budget friendly options for small businesses.

2) You need to add a subscribe box to your website that includes three things.

* The form for collecting the information — this code will be provided by your mailing service.
* A privacy statement so visitors feel safe sharing their information with you — for example “We will not share or sell your information.”
* An incentive to sign up — no one wants more useless junk mail, so offer your customers a coupon or special deal, a free report, or other helpful resource in exchange for allowing you to contact them.

If you aren’t familiar with editing your website, I strongly recommend having your designer add this code for you. It only has to be done once and should only take a few minutes of their time so the bill won’t be too painful. The code will only collect the information if it’s added properly though.

3) You will need to contact your subscribers regularly.

Your newsletter won’t be helpful if you don’t use it. So set a regular schedule and send out that newsletter on time. It can be monthly, bi-weekly, or weekly and that’s a decision you need to make depending on your own market.

Article Source: http://www.wahm-articles.com

And now, let me give you access to some great free resources for small businesses including 101 Free/Cheap Ways to Market Your Business, 119 Things You Can Outsource, and more at www.michelleshaeffer.com

Michelle Shaeffer has been a work at home mom for more than 10 years and loves to share the tips and strategies she's learned to help other home based business owners balance, manage, and market their businesses.

Print This Article Comment on Article Email to Friends Ezine Ready

Please Rate this Article

5 out of 54 out of 53 out of 52 out of 51 out of 5 

Not yet Rated