Why Should I use Article Marketing in my Business?

This is a question I receive all the time. Some people that ask that question are new to owning a business while others have an established business but they need a way to grow. In this article I want to answer this question so others will have a better understanding of article marketing and why you should use it in your business.

First I want to explain what article marketing is, and then I’ll explain how you should use it no matter what type of business you run.

Article marketing is the act of writing articles and submitting them to article directories. Your articles need to be based on your business in some aspect. For example, if you run an Avon business you should write about makeup and jewelry. If you run a coaching business you should write articles that are geared toward the reasons why people need a coach and how a coach can help them with their business or personal life.

Once you have your articles written you need to find directories that are geared toward your target market. When your articles are put in front of people that need them, you’ll build trust and gain respect. Once that happens you have reached a milestone.

It doesn’t matter what type of business you run, article marketing is something you need to do. It builds trust and shows you’re an expert. Once you have gained that with your readers and followers they’ll want to purchase from you because they feel comfortable and they trust your knowledge. People will also feel comfortable sharing your products with others when they trust you.

Every business should have articles, even businesses that offer safe cleaning products, candles, blog management, mentoring, or advertising. There are literally thousands of people that are looking for articles based on your offerings and when you put them in front of them they’ll want to see what you have to offer and they’ll come back for more.

One thing you need to know about article marketing is it doesn’t happen overnight. It takes time and you must continue to write articles on a regular basis. This is where some people have a problem when it comes to article marketing. They feel five or six or maybe 10 articles will be enough, but that is not true. You need to continue to write and have hundreds of articles under your writing belt. You can’t just stop writing or it won’t work.

So now I go back to my article title and I ask the question again. Why should I use article marketing in my business? The answer is growth, trust, and expertise. When you have all three of those things, your business will begin to grow and will continue to grow if you continue to use article marketing on a regular basis.

Article Source: http://www.wahm-articles.com

Corrie Petersen runs a successful ghostwriting business. She enjoys helping other business owners with their article marketing needs including article writing and submissions. If you’re ready to start article marketing, click here to visit her website to see how she can help you.

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