Why You Should Write Articles and Give Them Away for Free

If you’ve been working online for any length of time you’ve probably heard about the business-building power of Article Marketing – the practice of writing and submitting articles online.

Why would a home business owner choose to write articles and give them away for free? Because it builds credibility with your target audience, establishes you as an expert, helps you build your opt-in list, and increases your website traffic.

Article marketing is effective because most people are learning to ignore traditional advertising. We’re bombarded with ads every day. On our favorite websites, magazines, TV, radio, driving down the street, even on our shopping carts at the grocery store, we see ads everywhere we go. We encounter so many ads that often we just start to ignore them.

At the same time, we’re hungry for information. We want knowledge that will help us reach our goals and teach us how to lead happier and more productive lives. An article that gives someone the information they’ve been looking for will be read, bookmarked or clipped, and referred to again and again.

Conveniently placed at the end of each article is a resource box that tells the reader exactly how to contact you – the expert – for more information, or to purchase the product or service you’ve just told them about, and convinced them they can’t live without, or invites them to sign up for your newsletter.

If you’re short on time for marketing your home business (and what mom isn’t?) Article Marketing will give you the “biggest bang for your buck,” so to speak. The limited time you do have will be well-spent writing and submitting articles.

As for the expertise – hopefully you already have plenty of that. But if you don’t, take the time you need to become an expert in your field. Read books, take classes, talk to other experts. It’s important to become an expert before you begin telling people that you are one. Otherwise, your inexperience will show through your articles and your work, and you’ll damage the credibility you worked so hard to build.

Denise Willms,a homeschooling mother of two, helps work-at-home-moms get targeted traffic to their websites through copywriting, article writing, and press releases. Subscribe to her newsletter, WAHM-Articles Ezine, and receive 105 Power Tips to Get Your Online Business Noticed and Profiting.

Article Source: http://www.wahm-articles.com