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Denise Willms's Articles in Internet

  • Stopping Up the Leaks in Your Web Copy
    Think of your sales copy - the words on your website that convince visitors to buy, subscribe, or sign up - as a salesperson for your WAHM business. It may not wear the slick suit, but its main purpose is to convert browsers into buyers.

    While a salesperson can respond to a prospect's questions and objections, the words on your website have to anticipate what these will be and provide the answers your visitor needs to make the decision to buy.
  • Selling Online to Moms - Three Ways Content Can Make Your Site a Mom Magnet
    Website owners who focus on getting the initial mom traffic, but don’t develop strategies to encourage repeat visits are missing out on the lucrative mom market. But you don't have to fall into that trap. Here are three ways you can use content to turn your site into a mom magnet.
  • Analyzing Web Traffic to Your WAHM Website
    Knowing how to analyzing your web traffic statistics can be invaluable knowledge for a number of different reasons. But before you can make full use this information, you need to understand how to interpret the data.

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