Attraction Marketing: How to open doors online and off

A few months ago, the network marketing company I represent launched a new product that seemed to me like a perfect fit for a salon and spa campaign. I knew that a lot of salons were suffering from the economic downturn, and I figured partnering with me to promote this new item would be a good solution for them.

So with my bundle of flyers in hand, I set off to visit every beauty shop within a ten mile radius. After talking to thirty or forty managers and owners, a pattern began to emerge - no one was buying. I got the usual polite brush-offs and a few sincere nibbles. But no bites.

What could be the problem? Was it my delivery? Was I not offering the right information? What was preventing these good people from appreciating the amazing opportunity that was being placed before them?

And then… [sound of palm slapping forehead] I remembered a lesson I've learned over and over again (usually the hard way):

Folks have to know, like, and trust you before they'll want to do business with you.

In launching my salon campaign, I had fallen into the old trap of believing that a superior product or opportunity would "sell itself." What I had forgotten is that I was the real product. If they didn't know me, like me, and trust me, they certainly weren't going to jump into business with me. That kind of relationship was nearly impossible to create in one or two minutes between appointments.

Knowing, liking, and trusting are three critically important emotions that grease the wheels of commerce. They also form the basis for something called "attraction marketing" - a new approach to network marketing that works especially well on the Internet.

But getting back to the brick-and-mortar world for a moment, think about your own shopping preferences. Wouldn't you rather do business in a store where you have a friendly relationship with some of the staff - a store that's earned your trust over time by consistently putting your needs first and treating you with respect?

Of course you would!

In fact, if you have that kind of relationship with a local business, there's a good chance you'll remain loyal to them no matter what - even if someone else has lower prices or is more conveniently located.

That's exactly the kind of relationship you want to build with your potential prospects, online or off.

If you're building on the Internet, these principles are especially important. With all the spamming and scamming that's going around, most people are extremely cautious about who they do business with online. But by using attraction marketing, many doors will swing wide open for you.

Here are some pointers for a successful online campaign:

1. Be yourself. Don't pretend to be someone you're not. Other people can tell when you're not being real. Phoniness is always a big trust killer.

Along the same lines, there's no need to call yourself an expert or a leader. You could sound like you're bragging, and if you really are one, folks will recognize it without you having to tell them.

2. Contribute value. Help people get what they're looking for - solutions to their problems. Become the go-to person for your particular niche.

3. Be generous. Provide free information. Offer a helping hand to someone who's just learning a subject you've already mastered, even if there's no direct pay-back for you. Generosity is one of the biggest trust-builders there is.

4. Interact. Become active on a few social sites like Facebook and Twitter. Show an interest in what your friends and followers are doing. Get involved in a forum or two. Leave comments on blog posts you find helpful.

Follow these tips consistently and you'll be on your way to building an effective presence online that'll help you take your business to the next level.

Oh, and if you're wondering what became of the hairdressers? I decided to keep life simple and stick with the Internet. It's so much easier!

Article Source: http://www.wahm-articles.com

Liz Monte has put together a comprehensive guide for MLMers who want to take their businesses online. It's all on her website for free. If you'd like to learn more about attraction marketing and how to create an effective presence on the Internet, go to www.wisenetworkmarketer.com.

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