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S McIntyre's Articles in Sales & Marketing

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  • 4 Creative and Low-Cost Ways To Advertise Offline
    It's that time of year again to kick it up a few notches and really showcase and promote your business. The holidays are a wonderful time to start thinking out of the box and become creative.

    There are so many options when it comes to offline advertising. You have your regular distribution of business cards, flyers, magnets, and free promotional items to give away. How about something a little bit out of the ordinary? How about something to let others show you mean business? No pun intended.

    Here are four creative, low cost offline holiday advertising ideas. Take some of these ideas as is or add a little twist to make them your own.
  • Are You Sabotaging Your Reputation and Business Online?
    How you conduct yourself online can adversely affect you as a business person, professional or employee/employer. No one wants to be seen in a negative light so how you handle yourself online is very important.
  • Marketing After The Holidays
    Businesses are getting an early start on their holiday advertising. Look around you...after Halloween, the festive displays adorn malls everywhere. Flyers and catalogs are knocking at your door. Soon you will be hearing on the radio and television the telltale signs the holidays are quickly approaching.
  • The Four Seasons of Marketing
    Like the four seasons in most places in the world, there are four seasons of marketing.

    A lot of people hold their marketing plans based on the different holiday seasons or during special or current events. When demand for a product is high in a certain period, you should take advantage and cash in on this trend.
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