6 Sticky Ideas To Help You Stand Out In Direct Sales

I am reading Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath and Dan Heath

Dan and Chip Heath identify 6 principles (highlighed below) that make an idea stick. I have expanded upon these principles in an entrepreneurial, direct selling context. This information makes a concise checklist when launching a new product, creating a marketing campaign, offering an incentive or communicating a vision.

Six Principles of Sticky Ideas

PRINCIPLE 1: SIMPLICITY
Keep your ideas simple. Distill your key points to a few bullet points. I have seen many direct sellers 'throw up' with too much information when talking about their product or business opportunity. Show up; don't throw up.

PRINCIPLE 2: UNEXPECTEDNESS
To spark interest, include an element of surprise. Be reliable and yet unpredictable. Think outside of the box. Add your own personality.

PRINCIPLE 3: CONCRETENESS
Clarity and concreteness in your communications make you more memorable. Make sure what you talk about is clear, concise and concrete. Help your customer paint a picture in their mind as you speak. Use descriptive words and colorful analagies to get your points across.

PRINCIPLE 4: CREDIBILITY
Statistics, testimonials, and outside endorsements help you to establish credibility. Collect testimonials from your satisfied customers. Share them with prospects. Keep your customer testimonials in a scrap book and pass those out at your presentations.

PRINCIPLE 5: EMOTIONS
Connect with people on an emotional level. When you talk mom to mom, you make a powerful connection.

PRINCIPLE 6: STORIES
People listen to and respond to stories. Call your customers back to find out how your products or services are being used. These conversations often give you rich stories to tell.

These principles make a lot of sense. As an observer pointsed out to the authors, the first letter forms a useful acronym for "creating a sticky idea: a Simple Unexpected Concrete Credentialed Emotional Story", which spells succes. By applying these six principles you will find your messages become sticky and you will stand out.

Article Source: http://www.wahm-articles.com

ABOUT THE AUTHOR Barb Girson, International Direct Selling Industry expert, trainer and coach, is a highly interactive, creative speaker and author offering professional skill development programs for workshops, leader retreats, annual conventions and teleconference training programs. Barb helps companies, teams & home-based entrepreneurs... Gain Confidence. Get Into Action. Grow Sales. TO CONTACT BARB: Call 614.855.0446 or to sign up for her next FREE sales training teleclass/Strategies That Stick (TM) Ezine go to www.MySalesTactics.com Permission to reprint entire articles as it is with no changes, inclusion of full resource box and source credit with active link. Article Source: wahm-articles.com/Barb_Girson

Print This Article Comment on Article Email to Friends Ezine Ready

Please Rate this Article

5 out of 54 out of 53 out of 52 out of 51 out of 5 

# of Ratings = 1 | Rating = 5/5