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Articles in Home | Direct Sales

  • Share and Sell Your Gifts - 4 Handy Sales Tips  By : Barb Girson
    To sell your gifts this season, connect with customer and Host's mind set. Take notice of how you position verbal and printed messages as you recommend the gift-giving option. Think about what the average consumer spends for the different components of their holiday priority list and use this information to give practical suggestions. As conversing evolves into questions, be prepared to move the conversation to one of new opportunity, for a stronger, more successful holiday season.
    Trends influencing gift-giving this season includes themes, such as, simplicity, streamlining, convenience shopping (online and catalog), improving health and fitness and nesting. (Source: Giftingresources.com/gifts/hottrends) If you can package your product or service in accordance with one of these trends, you will be much more apt to spark interest. Here are 4 handy tips to help you share and sell your gifts this season:
  • Direct Sales - Should You Accept Personal Checks From Your Customers?  By : Shelly Hill
    I am often asked by fellow Direct Sales consultants if they should accept personal checks from their customers and/or party hosts. This article will give you my thoughts and opinions on that subject along with some tips on how to spot fraudulent personal checks.
  • What To Expect When Joining A Direct Sales Company  By : Shelly Hill
    As a recruiter and team leader with a Direct Sales Company, I have come to realize that around 60% of my new team members have no idea what is expected of them when it comes to running a home based business. If you are considering joining a Direct Sales business, there are some important things you need to realize before you sign on the dotted line.
  • Direct Sales - How Set Selling Can Boost Your Product Sales  By : Shelly Hill
    One way you can maximize your personal sales as a Direct Sales consultant is by set selling. If you are not familiar with the concept, it basically means that you demonstrate and sell items in sets. If your company doesn't provide prepackaged sets, you can make your own by grouping similar products together and offering them at a discounted price.
  • Direct Sales - Using The 5 Senses To Increase Your Product Sales  By : Shelly Hill
    Several years ago, I concentrated on improving my product sales at my home parties. One of the things I experimented with was including the 5 senses into each of my product demonstrations. The 5 senses include hearing, sight, smell, taste and touch.
  • Benefits Of Setting Obtainable Goals For Your Direct Sales Business  By : Shelly Hill
    As a 20+ years Direct Sales professional, I can personally tell you that setting goals for your home business is a great way to keep yourself focused and motivated.
  • 8 Ways To Advertise Your New Direct Sales Business Online  By : Shelly Hill
    When it comes to starting a new Direct Sales home business, there are many things you can do immediately to start promoting your business online. This article will give you 8 quick ideas that are free or low cost ways to advertise your home business online.
  • Direct Sales - Recruiting Quality vs. Quantity Team Members  By : Shelly Hill
    When it comes to recruiting new team members for your Direct Sales team, it's not about signing up every Tom, Dick, Harry, Jane and Sue. Sure, You can bring in twelve new members every month, but how many of those members will work the business?
  • Networking Your Direct Sales Business On Work At Home Forums  By : Shelly Hill
    As a Direct Sales professional, it is important to market your business in a professional manner while networking on work at home forums. If you are posting inappropriate or negative subject matter on the forums, this could reflect poorly on you and your home business. This article will give you 5 important tips for networking your business on work at home forums.
  • ABC's Of Working A Direct Sales Home Business  By : Shelly Hill
    Are you looking into joining a Direct Sales Company? Are you already involved in a Direct Sales business? If so, it is important to know exactly what it takes to run a successful business from home. This ABC Checklist will be a great reminder of what it takes to run a successful business from home.
  • 5 Steps to Make Your Fall Fairs More Fruitful  By : Barb Girson
    As the air turns crisp and the leaves change, fall presents many seasonal opportunities to work trade shows, events, booths, fairs, and festivals. Adding a booth or fair to your marketing mix can be very beneficial and help you grow sales, especially if you have a direct sales, home-based business. Selecting the right booth or fair that attracts your targeted market can be a tremendous opportunity to generate leads and to book parties or find potential recruits. You get to meet new prospects face to face, and see people who might want what you provide.
    Read on to learn 5 steps to help you have a successful show experience this fall...
  • Desperation Marketing In Direct Sales - Why It Doesn't Work  By : Shelly Hill
    When it comes to marketing a Direct Sales business online, it is important to always set forth a valuable and professional business impression. If you are sending out emails and posting on work at home forums, it is important to not have your messages come across as begging for business. You want to send the right message to those who are reading your postings.
  • Work At Home Forums - Putting Forth A Professional Business Impression  By : Shelly Hill
    When it comes to networking online, it is important to set forth a professional business impression to those who read your postings. If you want others to do business with you and to take you seriously, you need to act and post appropriately on the work at home forums.
  • Direct Sales - The Importance Of Team Motivation And Recognition  By : Shelly Hill
    One of the most important jobs of a team leader is to motivate, support and recognize your teammates for a job well done. By recognizing them for their business efforts, it helps to build a stronger relationship with them. It lets them know that you appreciate them and their dedication to the business.
  • Connecting With Your Existing Customers Equals Repeat Product Sales  By : Shelly Hill
    When it comes to having a successful Direct Sales business...it is all about the fantastic service that you provide to your existing customers, that will keep them coming back for additional purchases. There are many ways you can connect with your existing customers without being pushy. This article will give you a few ideas on how you can connect with your Direct Sales customers.
  • 8 Key Benefits Of Joining A Direct Sales Company  By : Shelly Hill
    When it comes to working from home, often times you will find people looking into a business with a Direct Sales Company. If you are like me, you have tried working out in the corporate and/or retail world. This article will explain the 8 key benefits of joining a Direct Sales Company.
  • Direct Sales - How To Get Out Of Your Comfort Zone  By : Shelly Hill
    Many Direct Sales leaders will tell you to start with your warm market when it comes to finding home party and recruit leads. However, contacting your warm market will only get you so far...and usually, it's not far at all.
  • Direct Sales - Is It Okay To Turn Down Home Party Requests?  By : Shelly Hill
    I was recently asked by 2 different Direct Sales consultants this burning question… “Do I have the right to turn down a home party request?” My answer is yes! When it comes to having your own home party plan business, you do indeed to have the right to turn down a home party request due to safety or health concerns.
  • Direct Sales - Are You Ready For The Holiday Advertising Season?  By : Shelly Hill
    Are you ready for the holiday advertising season? If not, then it's time to start your holiday advertising campaign. Yes, I am aware that its still summer, but many online and offline publications are already gearing up for the holiday shopping season which means, you need to get on the ball and plan out your holiday marketing campaign now!
  • Direct Sales - A Viable Way To Earn Extra Money From Home  By : Shelly Hill
    When it comes to joining a home based business, many people will turn to a Direct Sales Company. They often wonder to themselves if its a viable means to earn a living from home?
  • Direct Sales - Do You Need A Business Blog?  By : Shelly Hill
    When it comes to having an online Direct Sales business, having a business blog can prove to be beneficial for your established customers and to attract new ones. This article will give you a few ideas on what you can blog about if you are in Direct Sales and why I think you should be publishing a blog.
  • Reasons to Continue Building Your Customer Base  By : Chris Carroll
    Keep your pipeline full and see why you need to continue to build your custoemer base.
  • One Thing Not to do When Creating Ads for Your Direct Sales Business  By : Chris Carroll
    There have been many trends over the years that I have seen regarding ads written expressly for recruiting on the internet as well as off line for Direct Sales downlines. Make sure you are wording your ads the right way.
  • 8 Important Things You Need To Know Before Joining A Direct Sales Company  By : Shelly Hill
    When it comes to finding the perfect Direct Sales Company, you need to sit down and make a list of what is important to you. This article will cover 8 important questions that you need to ask before joining a Direct Sales Company.
  • 6 Sticky Ideas To Help You Stand Out In Direct Sales  By : Barb Girson
    I am reading Made to Stick: Why Some Ideas Survive and Others Die
    by Chip Heath and Dan Heath

    Dan and Chip Heath identify 6 principles (highlighed below) that make an idea stick. I have expanded upon these principles in an entrepreneurial, direct selling, home-based business context. This information makes a concise success checklist when launching a new product, creating a marketing campaign, offering an incentive or communicating a vision.

    Read On To Learn The Six Principles of Sticky Ideas And How To Apply Them To Direct Sales...
  • Is Your Home Business A Top Priority In Your Life?  By : Shelly Hill
    As a long-time Direct Sales consultant and a work from home mom, my business has always been a top priority in my life. This article will tell you why you need to make your business a top priority in your life for it to be successful.
  • Direct Sales - The Importance Of The Post Sale Customer Follow-Up  By : Shelly Hill
    Following up with your customers is an important part of your business. Customers need to know that you value their business. When you follow up with a customer, make it short and sweet. Don’t badger them to immediately make another purchase or to book a party from you.
  • Direct Sales - 6 Interactive Ideas To Get Your Team Involved  By : Shelly Hill
    As a Direct Sales team leader, I like to provide a way for my teammates to interact and communicate with one another. This article will give you 6 ideas that you can implement today to help promote team interaction and bonding.
  • 5 Reasons Why Investing Your Time In Hostess Coaching Pays Off  By : Shelly Hill
    When it comes to being a successful Direct Sales consultant, one of your biggest business assets is to invest your time in coaching your party host/hostess. If you are not investing your time to properly coach your host, you are doing yourself and your party host a disservice.
  • Does Voice Mail Hinder or Help Your Business?  By : Chris Carroll
    The phone can be your friend or your foe depending on how you use it. Does the fear of calling someone make you pray for the voice mail or answering machine to pick up? Do you stumble around when you do get that voice mail?
    There is help!!
  • Are You Prepared to Sell?  By : Chris Carroll
    Being prepared to sell is both a mental and a physical preparedness. Sometimes selling a product is an impulse, so you may need to get prepared to sell. Here are some thoughts on being prepared to sell.
  • Selling Yourself Short  By : Chris Carroll
    Some women are prone to undervalue their services and their own work. Why are we afraid to charge what we are worth? What can you do to increase your self worth and get the price you deserve?
  • Are Your Direct Sales Recruits Burning Up Your Valuble Time?  By : Chris Carroll
    Do you sometimes feel burned out from recruiting all the time? Do you feel like you just spin your wheels from replacing those that never really do anything with their business? Do you sometimes feel like you give and give and train and train, but it is not working? Here is some help for you!
  • Why You Should Interview Your Direct Sales Sponsor  By : Shelly Hill
    Should you interview your Direct Sales sponsor? I am often asked this question by those who are looking to start a home business in Direct Sales. My answer is...YES, You should be interviewing your potential team leader. This article will explain why and also give you ideas on the questions you should be asking them.
  • 5 Ways To Communicate With Your Direct Sales Team  By : Shelly Hill
    One of the most important parts of being an effective leader is to maintain consistent communication with your Direct Sales team. Your communication doesn't need to be daily, but it does need to be consistent. This article has 5 ideas that you can use to communicate with your team.
  • How To Solve The Phone Phobia Problem In Direct Sales  By : Shelly Hill
    As a Direct Sales Team Leader, I often hear consultants say that they have a Phone Phobia. These consultants will avoid making or receiving telephone calls in regards to their home business. This article will look at the fears that consultants have and give you 3 practicle solutions to help you overcome phone phobia.
  • Direct Sales: Easy To Use Checklist To Guarantee Party Success  By : Shelly Hill
    As a Direct Sales consultant, it is our job to be thoroughly prepared when doing a home party for a host. The better prepared you are, the more successful your show will be. Here is a simple checklist of what you need to do before the party.
  • Consistency Is Key In A Direct Sales Business  By : Shelly Hill
    As a Direct Sales business owner, I am often asked, "How do you continue to grow your business?" My answer is always the same, "You need to be consistent with your advertising, marketing and networking." This article will give you a few ideas to get you started.
  • 6 Responsibilities Of A Direct Sales Team Leader  By : Shelly Hill
    As a Direct Sales team manager, I can personally tell you that managing a large team can be a difficult balancing act. It all boils down to being organized as a team leader. This article will give you 6 tasks to focus on when leading your Direct Sales team to success.
  • Direct Sales - Benefits Of Mailing Out The Party Invitations  By : Shelly Hill
    If you are with a home party plan company, you will have to make a decision on how you wish to handle the party invitations. You will find that some consultants let their party hosts hand them out, other's will mail out the invitations for them. Let's take a look at why you should personally mail them out.
  • Direct Sales - Hostess Coaching Tips To Ensure A Successful Home Party  By : Shelly Hill
    As Direct Sales consultants, it's our job to provide hostess coaching. This can be done in-person, by phone or via email. Not sure how to do hostess coaching? This article will teach you how to coach your party host to ensure a successful home party.
  • Why You Need A Work Schedule For Business Success  By : Shelly Hill
    As a Direct Sales business owner, I am often asked, "How do you find the time to work on your business?" My answer is always the same, "You need to have a work schedule." This article will explain my thoughts to you on why you need to have a 'set' schedule for business success.
  • Direct Sales: 9 Ways To Use Extra Product Inventory  By : Shelly Hill
    As Direct Sales consultants, we often end up with excess product inventory. These items could be discontinued items, slightly used demonstration products, or items you received as gifts from your company. This article will give you 9 ideas on how you can use your extra product inventory to promote your business.
  • Deception Is Not The Answer In Direct Sales Recruiting  By : Shelly Hill
    As a Direct Sales professional, I often see other business people using deception as a way to sponsor new teammates. Does this type of tactic work? Reading this article will explain to you why deception doesn't work when it comes to recruiting new team members.
  • Hiring Your Teen To Assist You In Your Direct Sales Business  By : Shelly Hill
    As a Direct Sales business owner, I often need help with general business tasks. I couldn't afford to hire outside help, so I asked my teenaged daughter if she would like to work for me. Teenagers are often looking for jobs, once they reach 15-16 years of age. This article will point out some benefits of 'hiring' your teenager and what kind of tasks they are capable of doing.
  • Using Digital Picture Frames With A Direct Sales Business  By : Shelly Hill
    In Direct Sales, we often find ourselves doing trade show events. Has space been an issue for you? I know these days, booth space is at a premium. After all, they want to squeeze in as many vendors, as they can. I have a unique idea I would like to share with you, to solve that problem.
  • Direct Sales: 6 Holiday Theme Home Party Ideas  By : Shelly Hill
    If you are in Direct Sales, you have probably noticed how popular theme' d home parties have become. We have all been to those parties where a consultant just stands up there and shows you her business products. These days, those type of parties are becoming less appealing. This article has 6 Theme Ideas to liven up your Holiday Parties.
  • Direct Sales: How To Conduct An Online Party  By : Shelly Hill
    If you are in Direct Sales, you are probably pretty familiar with conducting home parties. If you are looking to increase your party business, consider adding online parties, to your party line-up. This article will guide you step-by-step on how to conduct an online party.
  • Direct Sales - 5 Creative Ideas To Generate Additional Product Sales  By : Shelly Hill
    When it comes to running a home business, we are all looking for some creative ways to generate more sales. Generating more sales, equals more income for you. This article will give you 5 creative ideas that you can utilize in your home business to generate more sales.
  • Direct Sales: ABC Checklist For Catalog Distribution  By : Shelly Hill
    When it comes to Direct Sales, it's our job as consultants to promote our company products by distributing company catalogs. You can use this simple ABC Checklist to help you distribute catalogs in your local community.
  • ABC's Of Recruiting In Direct Sales  By : Shelly Hill
    When it comes to recruiting in Direct Sales, it's really a simple ABC process.
    This article is in a simple to use ABC format to help you with your recruiting needs.
  • Responsibilities Of A Direct Sales Consultant  By : Shelly Hill
    When it comes to joining a Direct Sales Company, are you aware of your consultant responsibilities? This article will point out 8 'key' responsibilities of a Direct Sales Consultant.
  • Direct Sales - 25 Creative Ways To Advertise Your Business In Your Community  By : Shelly Hill
    Are you in Direct Sales? Are you looking for creative ways to market your home business? If so, I have 25 creative advertising ideas listed in this article to help guide you with your marketing efforts.
  • Direct Sales - Tips To Get More Bookings and Higher Home Party Sales  By : Shelly Hill
    Are you in Direct Sales? Are you struggling with getting more dating's and higher party sales? If so, this article will give you 5 ideas on how to increase your home party bookings and 5 ideas on how to increase your party sales.
  • Direct Sales - Proper Business Etiquette When Making Customer Phone Calls  By : Shelly Hill
    When working from home, you need to realize that there will be times that you will need to make and receive business calls. When you are on the phone with a customer, they deserve your undivided attention. This articles gives you 12 essential tips to utilize when making business phone calls.
  • Recruiting 6 Different Types of Direct Sales Consultants  By : Shelly Hill
    When it comes to building a team in Direct Sales, you need to remember that people join Direct Sales Businesses for different reasons. When you are interviewing your next potential team member, it's important to find out how they 'plan' on working the business. Knowing this information before giving them your business opportunity speech, will help you to tailor the conversation in a way that will yield you the best results.
  • The Power of 5 In Your Direct Sales Home Business  By : Shelly Hill
    When it comes to having a successful Direct Sales home business, you should focus on the number 5. By focusing on the goals outlined in this article, your Direct Sales business will continue to grow.
  • Direct Sales - How To Get Repeat Customer Orders  By : Shelly Hill
    When you are with a Direct Sales Company, part of your business success comes from customers placing re-orders with you. This article will give you some great ideas on getting your customers to come back to you to place additional product orders.
  • Direct Sales - Tips To Increase Your Dating And Booking Potential  By : Shelly Hill
    As a Direct Sales consultant, I am always looking for creative ways to increase my party bookings, after all, the majority of your business sales come from home party bookings. This article has 12 great ideas to help increase your party bookings.
  • What Network Marketing Is Not...  By : Sandy Sopin
    Network Marketing is growing every day, new opportunities are popping up all the time. You have to be careful though, with all these new opportunities come scams of all sorts. So you don't get caught up in any of these scams I thought I would tell you a few things that Network Marketing definitely is NOT.
  • 7 Ideas On Using Your Home To Promote Your Business  By : Shelly Hill
    When it comes to Direct Sales, one of the most valuable tools you have to market your Direct Sales business is your own home. There are many creative things you can do to market your business out of your home.
  • Direct Sales: What Are Filler Advertising Packs?  By : Shelly Hill
    Direct Sellers started making up Filler Ad Packs a few years ago as a means to market their Direct Sales Businesses.
  • What Is An Online Direct Sales Vendor Fair?  By : Shelly Hill
    An Online Vendor Fair is an Event held online to showcase those who have a Direct Sales Home Business. A Vendor Fair can be about product sales, business networking or recruiting others who might be interested in getting started in a Direct Sales home business.
  • Do You Have What It Takes To Be A Direct Sales Recruiter?  By : Shelly Hill
    When it comes to recruiting in Direct Sales, not everyone is a born leader or recruiter. To become efficient with leading and recruiting, you need to first educate yourself on what it takes to lead a quality Direct Sales team. In this article, I would like to discuss and point out what I think it takes to be a Direct Sales Recruiter and Team Leader.
  • Direct Sales: 41 Themed Home Party Ideas  By : Shelly Hill
    If you are in Direct Sales, you have probably noticed how popular themed home parties have become. These days party hosts are looking for something different. We have all been to those parties where a consultant just stands up there and shows you her business products, but these days, those type of parties are less appealing.
  • Direct Sales: 20 Seasonal Themed Home Party Ideas  By : Shelly Hill
    This article has 20 seasonal themed home party ideas that you can use in your Direct Sales Business.
  • Direct Sales: How To Write Effective Recruiting Ads  By : Shelly Hill
    I have been recruiting in Direct Sales since 1989. In the 20 years I have been in Direct Sales, I have recruited over 500+ men and women.

    I think when it comes to recruiting, you need to sit down and write yourself 2-3 effective recruiting ads that you can use to market your Direct Sales Business Opportunity.
  • Direct Sales: How To Write Effective Product Sales Ads  By : Shelly Hill
    Do you draft up effective ads and newsletters spotlighting your product sales specials? Here are some tips to consider when doing up your ads in regards to spotlighting your sale specials.
  • 11 Essential Direct Sales Recruiting Tips For Team Building Success  By : Shelly Hill
    I have been working in Direct Sales since 1989 and I have learnt a lot over those years as to what it takes to be a successful Direct Sales Recruiter. I have been one of the top 10 in recruiting in our Direct Sales Unit since 2003.

    One question I am often asked is, how do you manage to get so many recruits? My reply is simple, I did my homework first on what works and what doesn't work when it comes to talking to potential recruit leads.
  • Direct Sales: Holiday Advertising Ideas  By : Shelly Hill
    When it comes to targeting holiday shoppers during the fall holiday shopping season, you need to plan out your advertising and marketing strategy months in advance. I usually start my planing in early July.
  • How to Upsell Products In Direct Sales  By : Shelly Hill
    At first I wasn't comfortable with doing suggestive upselling, so I practiced with it first. One of the ways I practiced this was to do it in front of a mirror and then I graduated to practicing it on family and friends.
  • Direct Sales - 20 Ways To Market Your Direct Sales Business Online  By : Shelly Hill
    You have a new online business, now what? You need to advertise your online business both online and offline so this article will give you some online advertising ideas that you can start using today.
  • 10 Quick Ways To Advertise Your New Direct Sales Business  By : Shelly Hill
    I am with a Direct Sales Company and I do a lot of recruiting. I like to tell all of my newly recruited consultants to get busy advertising their new home business right away by using the ideas listed below.
  • ABC's Of Having A Home Based Direct Sales Business  By : Shelly Hill
    I made up this list of ABC's for my direct sales consultants back in 2004 to help them remember what they need to be doing in regards to their home based business. They find it easier to remember if its laid out for them in a simple ABC format.
  • Providing Good Customer Service In Direct Sales  By : Shelly Hill
    Providing good customer service to your customers and hosts in direct sales needs to be a consultants top priority. In this day and age, there are millions of consultants all competing for the same customers, the same party hosts and the same potential recruit.
  • How To Find A Legitimate Direct Sales Home Business  By : Shelly Hill
    Now that you decided to work from home, how do you go about finding a legitimate work at home opportunity? I came up with a list of guidelines you should consider when reading advertisements online while looking for a home business. These should help you weed out the potential scams that others offer. Please remember, if an opportunity sounds too good to be true, it most likely is!
  • How To Find A Good Online Direct Sales Vendor Fair  By : Shelly Hill
    I have often participated in Online Direct Sales Vendor Fairs. I have been asked, how do you find good vendor fairs to participate in?

    You should really sit down and make a list of what "you" expect to see and get from participating in a online vendor fair. Next, go do a major search engine and do a key word search for vendor fairs, direct sales, wahm parties, etc.

    You can also find several vendor fairs online by visiting wahm (work at home mom) forum boards as members will post information about them in fair or online party folders.
  • Direct Sales - Using Small Promotional Items To Market Your Business  By : Shelly Hill
    These days we are all looking for creative ways to advertise and market our home businesses. One of the ways you can do this is by offering free small promotional items or giveaways. I like to use these for in-person business contact when I am out in my community locally here in my home town.

    What can you use? I use many things depending on the time of the year and if we are running specials on certain products.
  • Direct Sales - 12 Keys To Success For New Consultants  By : Shelly Hill
    Are you a new consultant with a home party plan company? If so, there are a few things you should know to help get you started with your new home party plan business.

    There are many things that will affect your success with a home party plan type of business, the faster you get started the faster you will make money and be successful at your new home business.
  • Preparing Fundraising Opportunity Information Packs  By : Shelly Hill
    If you are pursuing the Fundraiser Business Opportunity, you should assemble a Group Fundraiser Introduction Opportunity Package.

    Here is a list of some things that should be included in each introduction pack to entice a group to book a fundraiser with you.

    It's important when assembling this packet to make it look professional.
  • Using an Autoresponder in your Direct Sales Business  By : Annette Yen
    Are you in a direct sales business and trying to figure out the best way to streamline your systems so that you can spend more of your precious business time working on income generating activities? There are some simple steps you can take NOW to help your business for the long term and an Autoresponder is one of the best!
  • Remembering the “Service” in Customer Service  By : Annette Yen
    The key to developing a good relationship with your customers starts with communication. Once a direct sales consultant has established a customer/rep relationship with someone it’s important for her to communicate clearly what service the customer can expect.
  • Are Vendor Events Worthwhile?  By : Laurie Ayers
    Vendor events are called many things – craft shows, expos, farmer’s markets, flea markets, festivals, bazaars or fairs. Some are one day events and others can last as long as one week. Some are as affordable to enter as $25 per booth while others can cost hundreds of dollars or more. How do you determine if it is worthwhile to participate?
  • Bribing People to Join Your Team  By : Laurie Ayers
    “Join my team and get a free xyz!”

    Lately many desperate direct sellers are attempting to bribe recruits into joining their team. “Psst – over here. I’ll give you this if you join my team. Hey! Hey! Over here, I’m offering this, my offer is better than her offer.”

    I don’t understand why some would lower themselves to increase team members. Whenever I see “Psst, over here honey, join my team” all I can think of is a line of prostitutes standing on the street corner, with Johns passing by, ogling at the goods, looking for the best offer.”
  • Understanding Target Markets  By : Laurie Ayers
    Who is your target market? If your answer is “everyone” or “several” then you don’t have a target market. If you try to sell to “everyone” then you’re hurting yourself and diluting your efforts. There are no shortages of markets. If you pick a market to hone in on, then you can refine your marketing and networking efforts for that particular group.
  • Selecting a Direct Sales Sponsor  By : Laurie Ayers
    It’s interesting to watch the ambulance chasing that occurs on the forums when someone pipes up and says, “I’m thinking about joining.” Immediately the grand scramble begins. It’s actually quite pathetic to see the vultures come out.

    Just because someone PMs you first or happens to be a lead that corporate gave you does not mean that you have to sign with that person. Also just because someone has emailed and/or snail mailed you some information does not mean you are committed to joining under that person.
  • Read All Instructions Before Use  By : Laurie Ayers
    Think of all the people who sign up to be consultants for home-based companies. Most are either given or have access to the company policies and procedures. It is my understanding that most also need to sign or click that they have read, and agree to the information contained in the policies and procedures. They affirm that they have READ ALL INSTRUCTIONS BEFORE USE. However it has been my experience that truly, most do NOT read the policies and procedures before beginning their business.
  • What Are You Doing to Sharpen the Saw?  By : Laurie Ayers
    What are you doing to sharpen the saw of your direct sales business? Networks and forums are full of ideas on recruiting, hostess coaching, vendor events, theme parties and all sorts of fun ideas on how to run your sales business. Yet those topics don’t necessarily do anything to sharpen the saw of the consultant.
  • How to Market Your Breakthrough Products  By : Kaye Z. Marks
    So you have invented a breakthrough new mousetrap. After years of toil your efforts finally have paid off with that great invention. Obviously, it is a proverbial mousetrap. It can be a new software application, gadget or any other new innovation. Now that you have your patent it seems like the hard work is over, right? Wrong.
  • 4 Secrets To Home Party Success  By : Sandy Sopin
    Anyone in the home party plan business knows, the key to success in hold home parties, is keeping the hostess happy. Here are 4 things you can do to guarentee your hostess happiness.
  • Multi Level Marketing Advertising Ideas for Your Network Marketing Home Business  By : Barb Sibbing
    Advertising in Multi Level Marketing is vital to any Network Marketing Business. Starting your Multi Level Marketing business does not have to cost your hundreds or even thousands of dollars. I want you to read that last sentence again, because it is very important.
  • Network Marketing Success: Putting Your Prospects First  By : Liz Monte
    Jane and Mary, two fictitious network marketers, are equally talented, resourceful, and motivated. However, their approaches to prospecting and recruiting couldn't be more different. Which approach do you prefer?
  • Network Marketing: Four Questions That Can Make or Break Your Business  By : Liz Monte
    WHAT are you marketing? WHY are you marketing what you're marketing? WHO are you marketing to? HOW are you marketing? The answers to these four questions lay the foundation for your network marketing business. You need to be clear about the answers yourself, AND you need to be able to convey those answers to your prospects.
  • Network Marketing: Find a Starving Crowd  By : Liz Monte
    Remember the old saying, "Build a better mousetrap and the world will beat a path to your door"? Many of us in network marketing believe this and run our businesses accordingly. We assume that because we have terrific products, a great company, and an award-winning compensation plan we can't fail. But let's take a closer look.
  • Network Marketing Success – Taming The Trust Factor  By : Liz Monte
    Distrust and skepticism create the biggest hurdle facing network marketers today. How do you get over this roadblock? Even better, how do you avoid getting in this situation in the first place?
  • Network Marketing & Direct Sales - Are These 5 Myths Stopping You From Taking Your Business Online?  By : Liz Monte
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