Developing an Effective Marketing Plan for Your Direct Sales Business

Creating an effective marketing plan for your direct sales business is a critical step in growing your business each year, but it doesn’t have to be hard or scary. You need a plan that will help you grow your business as well as being flexible enough for you to tweak as you go through the year.

Your plan does not have to be elaborate or huge, but it does need to work for you and be something you can follow. Here are a few things to think about as you develop your plan.

1) Identify what you want your business to do for you this year. Grow? Stay the same? Change? If so by how much?

2) Break that down into manageable pieces through a daily, weekly and monthly plan. For instance, if you want to grow your business by 52 customers in a year, that is basically 1 customer per week. Focus on what you can do to gain one customer per week and 4 per month. Where are you going to market to get that customer and how.

3) What tools will you need to make your plan happen? More books? More training? New venues? Break that into manageable pieces, weekly or monthly goals.

4) Track your success weekly so you know if you have everything working correctly. If something isn’t working, change it and try something new.

5) Be detailed on the how, where, when, who and what in your plan. The more detailed you are, the easier it will be to know what works and doesn’t work.

6) Keep your goals in front of you all the time so you make sure you are focusing on them and working towards them each time your work your business.

These are just a few tips to keep you on track of your marketing for your direct sales business. You will need to become specific on how and where you want to market your business. Be creative and make sure you stay accountable to yourself and you will be successful. When you have a plan, you will work your plan. Without a plan, you have no focus and no goal.

Article Source: http://www.wahm-articles.com

Copyright Chris Carroll ~ All Rights Reserved Chris is a work at home mom that has made direct sales her business of choice and enjoys sharing information and tips with others. You can find her at her business site DirectSalesTalk.com . She has also partnered with a friend on a product review site for small business owners at TwoClassyChics.com .

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