Direct Sales - Use Your Telephone As A Powerful Marketing Tool

When I talk to others who are with one of the Direct Sales companies, I am often told that they hate making business phone calls and that they "view" the telephone as their enemy. Matter of fact, most of these consultants told me that they will delay making business phone calls as long as they can. With that said, these same consultants are the ones who are usually complaining that business is not good.

If you are not used to making business phone calls it can be scary, but that fear can be turned around into something you enjoy with a little practice and a change of mindset.

First let's take a look at your mindset. When I asked these people why they hated using the phone about half of them told me because they feel like they are 'pestering' people for orders or for booking a home show. First let me state...you are not pestering people if you only make one or two calls to them. All businesses large and small use telephone marketing in one form or another. Instead of viewing the phone as your enemy you need to view it as a powerful marketing tool.

You are doing nothing wrong when you call a customer and ask for a sale (order), ask a person to book a party or to ask a potential recruiting lead if they want to join your company. All great Direct Sales leaders will tell you that you need to overcome your fear of the phone and use it as a tool to build your business. At worst...the person will just say 'no' or they will hang up. When that occurs, just move on to the next one.

Second...how can you overcome that fear? You need to practice! I always recommend to consultants that they first practice their sales pitch with a spouse or family member. If you have a hard time with words, make yourself a set of flash cards with all of the points you want to make during your sales call presentation. Once you get comfortable speaking with family members you can move on to speaking to friends and acquaintances and then proceed on to complete strangers.

Overcoming your fear of the telephone does take some practice and hard work...but, it can be done! If you want to build a successful Direct Sales business, you will need to view the telephone as an important marketing tool and put that marketing tool to work for you!

Article Source: http://www.wahm-articles.com

Shelly Hill has successfully worked from home in Direct Sales for over 20 years. Shelly is the owner of the successful work at home resource site called Work At Home Business Options at www.workathomebusinessoptions.com where you can find free direct sales articles, tips and resources.

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