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Articles in Home | Sales & Marketing

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Promotional Freebies By : Anita DeFrank What's a promotional freebie? A promotional freebie is something you can give to your customers, visitors or subscribers. Giving away "freebies" is an excellent marketing tool. Who doesn't love freebies? Having something to offer your visitors or ezine/newsletter subscribers for free can be very helpful. Often giving away freebies will increase your website/ezine numbers. 3 Easy Steps To Improving Your Business By : Kara Kelso I know we are all on the look out to try the newest marketing method or jump in to another way of promoting. Before you do start some new method of promotion, read this first. Offline Advertising Tips By : Anita DeFrank Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Why? Well, with print advertising it's in the form of hard copy and is always in view of your potential customers. Thats just one small example. Think about your daily newspaper...try hiding that in your email box! The following are just a few hints and ideas for you to consider before you place an offline advertising campaign. Are You a Spammer? By : Kara Kelso This is one of those topics which never goes away. No matter how many times the subject comes up, it's not long until we are spammed. The following are general guidelines to follow. 11 Free or Cheap ways to Start and Run your Online Business By : Natalie Williams I started my business with less than $50. It took a LOT of hours and hard work, but I am successful now. Here are some great ideas and ways to start making money online faster and for almost free. Increasing Your Business with Product Reviews By : Kara Kelso A testimonial can be a wonderful thing for your business. Almost all successful companies use testimonials of some kind to show what they are saying about their business and products is the truth. Using Free Advertising to Market Your Business By : Audrey Okaneko Everyone wants to know how to advertise on a budget or better yet, for free. Learn two ways to advertise your business completely free. Your Business is a Cereal Box: Attract, then Inform By : Cristina Favreau For service providers, marketing is a challenge: you know your service is useful and has value, but because you don’t have a physical product, the benefits may be harder to define. Benefits are effective in attracting people because they speak to what they can gain personally. Once you have their attention, then you can enhance your selling proposition with features. Features can close a sale, but they will usually not be your client’s first point of entry. Get More Visibility By : Cristina Favreau Your clients and target market are putting more emphasis on buying from someone they trust, know and have a relationship with. As you are probably thinking, it’s easier said than done. And you’d be thinking right. Plus, relationship-building takes time. That’s why you must do all you can to be visible RIGHT NOW! Make Your Business Memorable with Business Cards By : Terri Seymour With new innovative marketing strategies business cards are not like they used to be. Remember when a business card would have name, address, phone number and that’s it? Well, today’s business cards have so much more! How to Write Your First Ebook By : Terri Seymour One of the best ways to build your online income is by writing & distributing ebooks. Ebooks can be a very effective tool for marketing your business and they can also be big money makers. Automate Your Internet Business with Autoresponders By : Terri Seymour Once you set up your autoresponders, they can be marketing your products/services for you 24/7, which could increase your sales and income substantially! How NOT to Promote Your Website on Forums By : Lori Redfield This article is a guide to proper forum etiquette so that you don't waste your own and many other people's time. Promotion Techniques By : Lori Redfield So you've done it! You've poured your heart and soul into the perfect design, the perfect concept, THE perfect website. Don't stop there. You Haven?t Earned the Right to Sell to Me! By : Kathleen Gage Selling is more than simply an exchange of money for a product or service. It is about trust and building relationships. Learn a simple mindset that can turn your sales around. 7 Cost-Effective Marketing Tips By : Kathleen Gage Most entrepreneurs realize the need to market, yet they often don’t know what to do or are on a limited budget. Learn 7 cost-effective proven strategies to market virtually any business. Sales Require You Get Your Foot in the Door By : Kathleen Gage Sales is really about the ability to think quickly, be flexible, creative and innovation. If you want to stand apart from the competition, you need to do more than sell products Your Business Card is an Effective Marketing Tool By : Audrey Okaneko Learn how to effectively use your business card to market your business How Meal Planning Saved My Marketing By : Cristina Favreau “What do I make for supper tonight?” It’s so discouraging to have to wake up in the morning and think about so many hours ahead. One day, I decided to fight back and never ask that question again. How? Meal planning. When I decided to apply the same concept to marketing my business, the results were just as good. Free Newspaper Advertising: How to Get Your Business On the Front Page By : D.L. Mayer Are you looking for inexpensive ways to reach a large public audience? Have you ever seen an article all about your competition and wonder how they did it and why it was not you? Follow this method to make sure you are the one on the front page. Getting Business Owners to Keep Your Business Cards By : Rhonda White Established business owners often have many connections and resources. Learn important steps to getting your new business noticed. Effective Marketing For The Webmaster By : Tammy Embrich This article is about effective (free) ways to market your business or website. It touches on many free advertising methods. Help! I Can't Get Any Sales! By : Rhonda White Before spending more on advertising, use these 7 guidelines to determine why you're not already getting more sales. Do You Need A Niche? By : Jenn Givler I hear it all the time. Business owners saying they don't have to choose a target market; that "anyone" can use their products. But, a target market will actually help you work smarter in your business - and help you make more money. Get More Clients by Choosing a Target Market By : Cristina Favreau The most common complaint I hear when coaching service professionals is they aren’t getting clients. I’ll ask: "Who’s your Target Market?" The most popular replies are "small business owners," "entrepreneurs," "homeowners," "women," or some other general group. The truth is, you can't be all things to all people... nor do you want everyone to be your client. One of the secrets to getting more clients is to clearly identify your Target Market. In this article, I’ll tell you why. Web Radio ? A Viable Marketing Strategy By : Kathleen Gage Web Radio is now considered one of the best marketing tools available. If you have not included web radio in your overall marketing, it may be time to rethink this. With new stations popping up every day, show hosts are always on the lookout for great stories and people to feature. Learn what it takes to make Web Radio work for you. Here's the Traffic, Where are All the Sales? By : Rhonda White Unfortunately more traffic doesn't always mean more sales. Here's 3 tips to benefit more from the traffic you already receive? Use Press Releases to Build Clients' Trust By : Denise Willms A recent survey revealed that the Internet is among the most popular sources of information - even more popular than television and right up there with the local newspaper. What does this mean for your online biz? Write a Proposal That Gets You Noticed By : Denise Willms No matter what business you’re in, at some point you’ll probably be asked to submit a business proposal. When that time comes, it’s important to remember that the best company may not win the contract, but the best proposal likely will. Find out how to make yours stand out from the crowd and win that next contract. Developing and Growing a Business Providing Vital Communications Products and Services By : Melissa Vokoun . The current increase in public scrutiny and dependence on essential services and their delivery presents an opportunity for vendors to ensure client satisfaction, supported by impeccable customer service. Savvy providers will offer the expertise that a proactive oriented and market-opportunity seeking organization needs to develop and maintain a good communications system. Focus on products to the emerging "customer experience" and "knowledge-based" workers that are responsible for the majority of business-to-business communications that occur in the workplace. Overcoming the Fear of Raising Prices and Fees – By : Melissa Vokoun It may be impossible to predict the outcome, but one thing is for sure: if you fail to examine your costs and pricing periodically, you could be cheating yourself and your employees of financial security. As you consider a price increase, take some time to examine the marketplace, your industry norms and the quality of your products and services to make an intelligent decision. Two Great Ways to Gain Market Position and Expert Status By : Kathleen Gage Marketing is not only about getting word out about your product or service; in most cases you must also establish yourself as an expert. With competition for the consumer’s dollars at an all time high, there are some very simple strategies you can implement to gain better market position while increasing your expert status. A better position can equate to increased revenues. Perceived Value Versus Actual Value By : Audrey Okaneko Read this authors thoughts on the perceived value of items sold online, versus the actual value. Second Impressions Can Be More Important Than The First By : Audrey Okaneko Second impressions are equally as important as first impressions and often are either deal makers or deal breakers. Learn how you can make a great second impression. Convert Leads into Clients and Boost Your Sales By : Claire McLennan A major part of keeping profitable and growing your business is maintaining a focus on business development. Even when you've got the right mix of work, clients and employees you should be looking for new sales leads. Establish a process that ensures your existing customers don't get neglected while you manage new business opportunities in a cost- and time-effective manner. Quick Tips for Finding New Prospects By : Claire McLennan A major part of keeping profitable and growing your business is maintaining a focus on business development. Even when you've got the right mix of work, clients and employees you should be looking for new sales leads. “Follow-Up” is Foolproof! The Essence of Creating Professional Relationships By : Barbara Theodosiou Successful relationships are the foundation of all success in life: both professionally and personally. Professionally, effective relationship building skills can mean the difference between triumph and defeat, particularly in a sales and/or service based environment. The importance of building strong, long-term professional relationships by taking the time to effectively “follow-up,” cannot be overstated. Yet many sales specialists such as realtors, pharmaceutical sales representatives and small business or home-based business owners simply fall short in this area, not for lack of trying, but simply because they lack guidance and expertise. Following-up is an art form that once mastered, will be an invaluable element for sales success. As Robert Collier once said, “Success is the sum of small efforts, repeated day in and day out.” How to Overcome The Most Common Objections By : Katie Forrest Picture the scene. You’ve just joined a network marketing company with a pay plan and a product range that you believe in 100%. You now have the job of convincing other people that the products and/or business opportunity is as good as you say it is. You make your presentation, build your rapport, and wait for the prospect to sign on the dotted line… and, instead, they voice an objection. Here are some of the most common objections that you will face during your network marketing career, and how to overcome them. 3 Elements You Need to Get Clients By : Cristina Favreau The #1 question I get asked is "How can I get clients?" Marketing your business doesn’t have to be difficult and it doesn’t mean being a pushy salesperson. I’ll share the 3 key elements you need to have in place in order to designing a marketing plan that will help you gain forward-moving momentum and attract clients. Using Hand-Written Notes to Build Your Business By : Kristine Lewis Recently, I attended a networking event for my company. The speaker that night spoke about good networking practices. One of the practices she referred to was making sure to follow-up with everyone you meet at these events. She aptly referred to it as “pinging”. The word “ping” takes its name from a submarine sonar search -- you send a short sound burst and listen for an echo or a “ping” coming back. So, in networking terms, when you send out a ping, whether with an email, a phone call or a hand-written note, you’re inviting that person to “come back” and communicate with you thus beginning a relationship with that person…one that will hopefully benefit you both long term. Are You Giving It Away? By : Jenn Givler When you first start your business, one of the best ways to market yourself appears to be giving your product or service for free. You figure, if someone has the chance to sample your wares, they are sure to become customers. But will they? What does this tactic really do to your business? Motivation: Your Key To Success By : Tammy Embrich This article is focused on staying motivated with your home business or website. I hope it is helpful to many that are trying to earn an income online. 6 Sales Myths Busted By : Tessa Stowe Tessa Stowe, author and sales expert, busts six sales myths that are holding back your business. Are You Having Sales Conversations From Your Head? By : Tessa Stowe Four tips from Tessa Stowe to help you have sales conversations from your heart rather than from your head. Your Network Marketing Questions Answered! By : Katie Forrest You ask, I answer. It's that simple! Read the most common questions, or ask one of your own... WAHMs: Do You Know Where To Find Your Ideal Clients? By : Debbie LaChusa, 6FigureWorkatHomeMom Running your own work at home business means you are responsible for finding your own clients. After all, without clients you really don't have a business. Here are a few tips for finding your ideal clients so you can market and sell to them. Online Networking Without Overwhelm By : Jenn Givler How many networking groups are you a member of? Do you ever wonder which ones are the best to join, and how to manage all that connecting? Here are some tips to help you avoid overwhelm in your online networking. Online Marketing Strategies for Home Based Businesses By : Betsy Canevari Looking for ways to market your business online? Learn about 3 simple and easy ways to market to the internet masses. Congratulations on your new store, now where are the sales? By : Angie Wenke Now that you have your store open, are you sitting there wondering where are you sales? This article will take you through the tips and tricks on getting your site advertised and indexed into search engines. Don't Write That Proposal Until You Ask The 'Magic Question" By : Tessa Stowe Your potential clients often ask for a proposal even if they aren't sure about working with you. Don't waste your valuable time writing a proposal or creating a presentation unless you ask the Magic Question first! Stop Promoting Your Business By : Tina Wells Yep, you read it right! Stop promoting your business. Learn how to use this simple technique to build a successful business on line and off. It's the road less traveled but it works! Fast Track Your Product Marketing By : Barbara Ryan Entrepreneur moms who want to get noticed fast and make a lasting impression have a little trick up their sleeves: Product placement. Are You Sabotaging Your Reputation and Business Online? By : S McIntyre How you conduct yourself online can adversely affect you as a business person, professional or employee/employer. No one wants to be seen in a negative light so how you handle yourself online is very important. Finding a Product You Believe in is the First Step to Building a Successful Sales Business By : Teresa Carnes This article discusses the importance of finding a company and product that you personally use, believe in its benefits, and endorse. Networking with MySpace By : Audrey Okaneko Learn how to use MySpace to network in business. Top 10 Marketing Tips By : Shonda Miles Top 10 Marketing Tips Make More Sales: Reject Prospects And Fire Clients By : Tessa Stowe Don't waste time and money selling to just anyone. Sales expert, Tessa Stowe, shares how you can make more money by putting prospects through a simple two step process. How to Use Trial Offers to Increase Your Sales By : Alicia Forest Do you ever find yourself tempted to purchase something online, and even with a money-back guarantee, you're still not quite sure about handing over your cash? Are You Selling The Wrong Thing? By : Tessa Stowe Are you selling the wrong thing? Sales expert, Tessa Stowe, believes that most people involved in sales are selling the wrong thing. She offers tips and advice to help you make sure that you are selling the right thing. Where Are You Stuck in The Marketing Cycle? By : Cristina Favreau The very first step to successfully marketing your service-based business is to figure out where you’re stuck in the marketing cycle, or what area of marketing your services needs more work. This article will help you figure out where you may be stuck and what steps you can take right now to getting unstuck. Marketing Strategies That Work By : Cristina Favreau The success of your business depends greatly on your ability to select and implement the most effective marketing strategies to get you closer to your goal of getting more paying clients. What To Say When Your Prospect Only Has 10 Minutes By : Tessa Stowe Prospects often try to control sales conversations by limiting the time they have to talk. Take the advice of a sales expert when she explains the benefits of asking questions rather than talking. Ten Ways To Advertise Cheap- Are You On A Shoestring Budget? By : Debbie Proctor Advertise.Advertise. We hear and read about that ‘subjects of subjects’ all the time. Search engines, solo ads, banner exchanges, print ads, paid advertising. I can go on and on. But what if I’m on a shoe string budget? Marketing Your Business Offline By : Tammy Embrich Every marketer is searching for the most effective ways to promote their business online. But, how about offline promotion? The answer to that is really up to you. Remember...all your customers live in the physical world and can be reached more effectively from the physical world. With that being said, regarding promoting your business offline...you must start thinking creatively. 5 Tips For Giving Presentations That Consistently Sell By : Tessa Stowe Sales expert Tessa Stowe offers five critical tips to help you give relevant and motivating sales presentations that make your prospects want to buy. 3 common mistakes made when advertising By : Corrie Petersen Advertising is important when you are in business. Advertising is one of the best ways to get your business noticed. 3 Reasons why you should hire an Advertising Assistant By : Corrie Petersen Whether you are just starting out in business or you have been in business for years, advertising your business can be hard. When advertising is hard to do or you just don’t have time to do it, you need to hire an Advertising Assistant. Your Online Business Sales Cycle By : Alicia Forest Creating a profitable business online is a process, just like creating any other business. Regardless of what it is that you're offering, your cash flow is based on your sales. 7 Tips to Attract Advertisers By : Lara Velez These seven tips will help you to attract more advertisers. Promoting Your Business in Under 30 Seconds By : Audrey Okaneko It's important to learn how to promote your business in 30 seconds or less. If McDonalds and Walmart can do it, so can you. Marketing by the Golden Rule By : Annie Mueller Market unto others as you would have them market unto you. How to Know and Market Your Real Product By : Annie Mueller Your real product is the reason people buy, and it isn't a tangible item. It's the idea that your items represent. Do you know what that idea is and how best to market it? Self Promotion By : Sophia Ray If there's one thing many people dread when running a home business, it's promoting them. It's not a comfortable thing for most. You're taught for so long not to brag that talking about yourself, your skills and your business becomes quite uncomfortable. Unfortunately for those who aren't comfortable, it's also quite necessary. The trouble with this is that you are assuming that your offer will be rejected, that it is unwelcome. You don't know that this is the case, but you assume so. 10 Tips To Multiply Your Sales Easily By : Sandy Sopin Once you have made a sale, there are ways to increase those sales. Here are 10 tips to increase each sale or keep your customers coming back and buying more. 5 Tips for Your Next Brochure Printing By : Colleen Davis A brochure is an essential tool for every businessperson. As old fashioned as they may seem, they still work. A well designed brochure printing, when handed to the right people (in the right amounts) can still generate a generous increase in sales. How to Market to Women By : Colleen Davis Women and men are different creatures in many ways, and the way they each interpret marketing is very different.

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