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Articles in Home | Sales & Marketing

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Why You Should Market with Postcards By : Colleen Davis If you aren’t using postcard marketing in your marketing campaign, you are missing out on an effective and low-cost marketing tool. Here are some of the top reasons why you should add postcards to your marketing repertoire pronto. Maximizing Potential with Two Sided Business Card Printing By : Colleen Davis Everyone knows to include your contact information, your company name, and the logo on the front of a business card. You may also know that two-sided business card printing adds more real estate space for advertising your company Expanding Your Brand By : Kaye Z. Marks The brand expansion can be just the thing you need to boost up your sales and your company image, but then, it can also be a landmine waiting to be struck if you don’t know how to properly handle it. The Need for Visibility By : Kaye Z. Marks Have you ever come across a business before, one you’ve never seen, and went in to notice what great deals they had? They sell exactly what you’ve been looking for at the perfect prices. You’re so excited by the find and start talking to the person behind the counter. “Did you just open?” you ask them, and they answer with, “No, we’ve been here for years.” The Best of Both Worlds By : Kaye Z. Marks Online and offline marketing are not incapable of working together. I think so many people are trying to claim that many styles of offline marketing are dead in an effort to make themselves believe all they need is the internet to meet their marketing needs. The Different Forms of Business Cards By : Kaye Z. Marks There are so many possibilities out there for business cards and yet so few people bother to make good use of them. It’s All About Your Image By : Kaye Z. Marks Customers don’t look at the inner workings of a company. When they first look at a store or are handed a business card, they’re not looking at the sales charts for the company or the experience the people working there have. What people see is the image that is presented by the company to the public, and nothing else. The Time is Now By : Kaye Z. Marks Sometimes we focus so much on ad layout and strong marketing pitches that we forget one of the most important questions regarding advertising. When? That’s right, the timing of your marketing efforts is just as important as the how’s and why’s. With that in mind let’s take a look at some of the times you should consider a new ad campaign. The Right Way to Build Up your Small Business By : Kaye Z. Marks Large conglomerates have similarly large advertising budgets allowing forays into all sorts of marketing avenues. Small businesses do not have such luxuries. They must make every advertising dollar count. There are some universal rules, which apply to all small businesses attempting to maximize their advertising ROI. The Significance of Your Envelopes By : Kaye Z. Marks You grab all the mail from your mailbox and take a seat somewhere to sort through the pile. You flip quickly through letter after letter, pulling out the bills, the important ones, and skipping over most of the rest. Odds are good that you’ve skimmed over various advertisements from various companies, and odds are also good that you’ve thrown away the majority of them. Getting Into the Market By : Kaye Z. Marks One of the biggest jobs for the new business owner is getting your name out on the marketplace. Given how full of other businesses and competition the market will be, you need to take the necessary steps to know exactly what goes into a great entrance. Organize Your Business Cards By : Kaye Z. Marks Most companies are going to put a lot of thought into their business card printing. They will spend their time looking over different designs that create just the right image for them. They will get their color business cards and eagerly hand them out to everyone else in an effort to get more business, but one thing they will also be doing is collecting other people’s business cards at the same time. Let Them See the Person Behind the Marketing By : Kaye Z. Marks Quite often when I pick up a piece of marketing I don’t get any feel for the person who wrote it. A brochure can seem distant and sterile, nothing but a call for me to buy stuff and nothing about the people who run the business. When I read through the text I don’t get a mental image of who it was who actually sat behind a desk to decide what needed to be said.get a little more personality into it. Preparing Your Document for Print By : Kaye Z. Marks Before sending your postcard, flyer, or brochure to print, make sure to prepare the format correctly. Otherwise, your product may come back looking very different from what you sent, and at no fault of the commercial printing company. Below are some printing tips to help you fully prepare your print advertising job before placing an order. Benefits of Direct Mailing By : Kaye Z. Marks Each marketing strategy has its own pros and cons, and any company is going to need to decide which strategy will work best for them. This article will go over the details of a direct mail marketing technique using postcards as the primary form of marketing and explain some of the benefits and drawbacks to this kind of approach. Top Tips for Your Marketing Postcard Campaign By : Kaye Z. Marks Postcards have a personal feel to them. Remember the first thing you did when you arrived at your vacation destination? Scan the gift shop for the best postcards. The message on each was a variation of “Wish you were here!” Well, marketing postcards aren’t that different – you wish the prospect was there with you at your store, ready to buy your products! 5 Small Business Marketing Mistakes to Avoid By : Kaye Z. Marks Small business owners can have a hard time finding the right ways to market their product or service. There are plenty of right ways to do things, and plenty of wrong ways. Getting More From Your Customers By : Colleen Davis In this article, we are going to discuss the third item in that list: getting your customers to buy higher value products. This technique is also known as “upselling”. It's All Around You By : Kaye Z. Marks One of the hardest things about designing anything is the fact that you have to come up with a design. The first time I was given a project to design something I had to sit back and consider what I wanted to do, only to draw a blank. 3 Offline Advertising Techniques That Work By : Kaye Z. Marks Many marketers these days have changed their focus from offline marketing to online marketing. But leaving offline opportunities is a big mistake. Offline marketing strategies are generally more personal, and if you’re more personal with people, they’ll feel like they know you and will be more apt to buy your products or services. Irritating Ads - Good, Bad or Ugly? By : Kaye Z. Marks I am sure you can think of an irritating television ad. You have probably even been angry that its annoying jingle or phrase is stuck in your head all day. To marketers, what critics and consumers focus on as “bad” advertising really is not bad in most cases. If the advertising gets people into stores or leads more traffic to Web sites, it is all good advertising. It does not matter if people like it; it matters if people remember it. When Posters Can Help By : Colleen Davis The trickiest and most frequent question encountered when putting together plans for poster marketing is that of timing. Posters are a great advertising tool and can be immensely effective The Basics of Small Business Marketing By : Kaye Z. Marks Marketing partnerships are getting more and more popular, and why not? They can be great money-saving, sales-producing relationships. Less costs + higher sales = marketing partnership. That’s an equation, which is a no-brainer! Bring Your Company to Life with Color By : Kaye Z. Marks Your Company Has A Personality All Its Own Just as with people, each company has its own personality. Some companies are exciting, whereas others are boring. From your web site to the logo on your physical color printing, each aspect of your marketing strategy contributes to formulation of the corporate personality. Ads Take a While to Start Working By : Kaye Z. Marks Many factors affect how long it will take for an ad campaign to start working. In other words, people want to know when they’re going to start seeing money pour in from new customers and the answer is: there is no definitive answer. Some Little Known Secrets to Advertising By : Colleen Davis Advertising is both an art and a science. Both content and means of delivery can vary widely. Today's advertising can entail anything from brochure printing yielding quality full color brochures How to Create Culturally Appealing Ads By : Kaye Z. Marks Culture is the beliefs, social norms and traits of a group. Culture affects everyone in everything they do. From personal relationships to the business culture at work, the way we conduct ourselves is defined. Culture helps us understand each other. Take a Walk in Your Customers’ Shoes for Effective Marketing By : Kaye Z. Marks If you know your customer, you’ll know what they want from you and from the products they buy. You need to know who you’re talking to in your marketing materials so that you know how to connect with them, not just talk at them. Tradeshow Marketing to Everyone from Gen Y to the Boomers By : Colleen Davis You’re all ready for your trade show. You have your poster printing finished, you have brochures ready to hand out, business cards at the ready … but do you have the key knowledge needed for a successful trade show appearance? How to Market to Women By : Colleen Davis Women and men are different creatures in many ways, and the way they each interpret marketing is very different. 5 Tips for Your Next Brochure Printing By : Colleen Davis A brochure is an essential tool for every businessperson. As old fashioned as they may seem, they still work. A well designed brochure printing, when handed to the right people (in the right amounts) can still generate a generous increase in sales. 10 Tips To Multiply Your Sales Easily By : Sandy Sopin Once you have made a sale, there are ways to increase those sales. Here are 10 tips to increase each sale or keep your customers coming back and buying more. Self Promotion By : Sophia Ray If there's one thing many people dread when running a home business, it's promoting them. It's not a comfortable thing for most. You're taught for so long not to brag that talking about yourself, your skills and your business becomes quite uncomfortable. Unfortunately for those who aren't comfortable, it's also quite necessary. The trouble with this is that you are assuming that your offer will be rejected, that it is unwelcome. You don't know that this is the case, but you assume so. How to Know and Market Your Real Product By : Annie Mueller Your real product is the reason people buy, and it isn't a tangible item. It's the idea that your items represent. Do you know what that idea is and how best to market it? Marketing by the Golden Rule By : Annie Mueller Market unto others as you would have them market unto you. Promoting Your Business in Under 30 Seconds By : Audrey Okaneko It's important to learn how to promote your business in 30 seconds or less. If McDonalds and Walmart can do it, so can you. 7 Tips to Attract Advertisers By : Lara Velez These seven tips will help you to attract more advertisers. Your Online Business Sales Cycle By : Alicia Forest Creating a profitable business online is a process, just like creating any other business. Regardless of what it is that you're offering, your cash flow is based on your sales. 3 Reasons why you should hire an Advertising Assistant By : Corrie Petersen Whether you are just starting out in business or you have been in business for years, advertising your business can be hard. When advertising is hard to do or you just don’t have time to do it, you need to hire an Advertising Assistant. 3 common mistakes made when advertising By : Corrie Petersen Advertising is important when you are in business. Advertising is one of the best ways to get your business noticed. 5 Tips For Giving Presentations That Consistently Sell By : Tessa Stowe Sales expert Tessa Stowe offers five critical tips to help you give relevant and motivating sales presentations that make your prospects want to buy. Marketing Your Business Offline By : Tammy Embrich Every marketer is searching for the most effective ways to promote their business online. But, how about offline promotion? The answer to that is really up to you. Remember...all your customers live in the physical world and can be reached more effectively from the physical world. With that being said, regarding promoting your business offline...you must start thinking creatively. Ten Ways To Advertise Cheap- Are You On A Shoestring Budget? By : Debbie Proctor Advertise.Advertise. We hear and read about that ‘subjects of subjects’ all the time. Search engines, solo ads, banner exchanges, print ads, paid advertising. I can go on and on. But what if I’m on a shoe string budget? What To Say When Your Prospect Only Has 10 Minutes By : Tessa Stowe Prospects often try to control sales conversations by limiting the time they have to talk. Take the advice of a sales expert when she explains the benefits of asking questions rather than talking. Marketing Strategies That Work By : Cristina Favreau The success of your business depends greatly on your ability to select and implement the most effective marketing strategies to get you closer to your goal of getting more paying clients. Where Are You Stuck in The Marketing Cycle? By : Cristina Favreau The very first step to successfully marketing your service-based business is to figure out where you’re stuck in the marketing cycle, or what area of marketing your services needs more work. This article will help you figure out where you may be stuck and what steps you can take right now to getting unstuck. Are You Selling The Wrong Thing? By : Tessa Stowe Are you selling the wrong thing? Sales expert, Tessa Stowe, believes that most people involved in sales are selling the wrong thing. She offers tips and advice to help you make sure that you are selling the right thing. How to Use Trial Offers to Increase Your Sales By : Alicia Forest Do you ever find yourself tempted to purchase something online, and even with a money-back guarantee, you're still not quite sure about handing over your cash? Make More Sales: Reject Prospects And Fire Clients By : Tessa Stowe Don't waste time and money selling to just anyone. Sales expert, Tessa Stowe, shares how you can make more money by putting prospects through a simple two step process. Top 10 Marketing Tips By : Shonda Miles Top 10 Marketing Tips Networking with MySpace By : Audrey Okaneko Learn how to use MySpace to network in business. Finding a Product You Believe in is the First Step to Building a Successful Sales Business By : Teresa Carnes This article discusses the importance of finding a company and product that you personally use, believe in its benefits, and endorse. Are You Sabotaging Your Reputation and Business Online? By : S McIntyre How you conduct yourself online can adversely affect you as a business person, professional or employee/employer. No one wants to be seen in a negative light so how you handle yourself online is very important. Fast Track Your Product Marketing By : Barbara Ryan Entrepreneur moms who want to get noticed fast and make a lasting impression have a little trick up their sleeves: Product placement. Stop Promoting Your Business By : Tina Wells Yep, you read it right! Stop promoting your business. Learn how to use this simple technique to build a successful business on line and off. It's the road less traveled but it works! Don't Write That Proposal Until You Ask The 'Magic Question" By : Tessa Stowe Your potential clients often ask for a proposal even if they aren't sure about working with you. Don't waste your valuable time writing a proposal or creating a presentation unless you ask the Magic Question first! Congratulations on your new store, now where are the sales? By : Angie Wenke Now that you have your store open, are you sitting there wondering where are you sales? This article will take you through the tips and tricks on getting your site advertised and indexed into search engines. Online Marketing Strategies for Home Based Businesses By : Betsy Canevari Looking for ways to market your business online? Learn about 3 simple and easy ways to market to the internet masses. Online Networking Without Overwhelm By : Jenn Givler How many networking groups are you a member of? Do you ever wonder which ones are the best to join, and how to manage all that connecting? Here are some tips to help you avoid overwhelm in your online networking. WAHMs: Do You Know Where To Find Your Ideal Clients? By : Debbie LaChusa, 6FigureWorkatHomeMom Running your own work at home business means you are responsible for finding your own clients. After all, without clients you really don't have a business. Here are a few tips for finding your ideal clients so you can market and sell to them. Your Network Marketing Questions Answered! By : Katie Forrest You ask, I answer. It's that simple! Read the most common questions, or ask one of your own... Are You Having Sales Conversations From Your Head? By : Tessa Stowe Four tips from Tessa Stowe to help you have sales conversations from your heart rather than from your head. 6 Sales Myths Busted By : Tessa Stowe Tessa Stowe, author and sales expert, busts six sales myths that are holding back your business. Motivation: Your Key To Success By : Tammy Embrich This article is focused on staying motivated with your home business or website. I hope it is helpful to many that are trying to earn an income online. Are You Giving It Away? By : Jenn Givler When you first start your business, one of the best ways to market yourself appears to be giving your product or service for free. You figure, if someone has the chance to sample your wares, they are sure to become customers. But will they? What does this tactic really do to your business? Using Hand-Written Notes to Build Your Business By : Kristine Lewis Recently, I attended a networking event for my company. The speaker that night spoke about good networking practices. One of the practices she referred to was making sure to follow-up with everyone you meet at these events. She aptly referred to it as “pinging”. The word “ping” takes its name from a submarine sonar search -- you send a short sound burst and listen for an echo or a “ping” coming back. So, in networking terms, when you send out a ping, whether with an email, a phone call or a hand-written note, you’re inviting that person to “come back” and communicate with you thus beginning a relationship with that person…one that will hopefully benefit you both long term. 3 Elements You Need to Get Clients By : Cristina Favreau The #1 question I get asked is "How can I get clients?" Marketing your business doesn’t have to be difficult and it doesn’t mean being a pushy salesperson. I’ll share the 3 key elements you need to have in place in order to designing a marketing plan that will help you gain forward-moving momentum and attract clients. How to Overcome The Most Common Objections By : Katie Forrest Picture the scene. You’ve just joined a network marketing company with a pay plan and a product range that you believe in 100%. You now have the job of convincing other people that the products and/or business opportunity is as good as you say it is. You make your presentation, build your rapport, and wait for the prospect to sign on the dotted line… and, instead, they voice an objection. Here are some of the most common objections that you will face during your network marketing career, and how to overcome them. “Follow-Up” is Foolproof! The Essence of Creating Professional Relationships By : Barbara Theodosiou Successful relationships are the foundation of all success in life: both professionally and personally. Professionally, effective relationship building skills can mean the difference between triumph and defeat, particularly in a sales and/or service based environment. The importance of building strong, long-term professional relationships by taking the time to effectively “follow-up,” cannot be overstated. Yet many sales specialists such as realtors, pharmaceutical sales representatives and small business or home-based business owners simply fall short in this area, not for lack of trying, but simply because they lack guidance and expertise. Following-up is an art form that once mastered, will be an invaluable element for sales success. As Robert Collier once said, “Success is the sum of small efforts, repeated day in and day out.” Quick Tips for Finding New Prospects By : Claire McLennan A major part of keeping profitable and growing your business is maintaining a focus on business development. Even when you've got the right mix of work, clients and employees you should be looking for new sales leads. Convert Leads into Clients and Boost Your Sales By : Claire McLennan A major part of keeping profitable and growing your business is maintaining a focus on business development. Even when you've got the right mix of work, clients and employees you should be looking for new sales leads. Establish a process that ensures your existing customers don't get neglected while you manage new business opportunities in a cost- and time-effective manner. Second Impressions Can Be More Important Than The First By : Audrey Okaneko Second impressions are equally as important as first impressions and often are either deal makers or deal breakers. Learn how you can make a great second impression. Perceived Value Versus Actual Value By : Audrey Okaneko Read this authors thoughts on the perceived value of items sold online, versus the actual value. Two Great Ways to Gain Market Position and Expert Status By : Kathleen Gage Marketing is not only about getting word out about your product or service; in most cases you must also establish yourself as an expert. With competition for the consumer’s dollars at an all time high, there are some very simple strategies you can implement to gain better market position while increasing your expert status. A better position can equate to increased revenues. Overcoming the Fear of Raising Prices and Fees – By : Melissa Vokoun It may be impossible to predict the outcome, but one thing is for sure: if you fail to examine your costs and pricing periodically, you could be cheating yourself and your employees of financial security. As you consider a price increase, take some time to examine the marketplace, your industry norms and the quality of your products and services to make an intelligent decision. Developing and Growing a Business Providing Vital Communications Products and Services By : Melissa Vokoun . The current increase in public scrutiny and dependence on essential services and their delivery presents an opportunity for vendors to ensure client satisfaction, supported by impeccable customer service. Savvy providers will offer the expertise that a proactive oriented and market-opportunity seeking organization needs to develop and maintain a good communications system. Focus on products to the emerging "customer experience" and "knowledge-based" workers that are responsible for the majority of business-to-business communications that occur in the workplace. Write a Proposal That Gets You Noticed By : Denise Willms No matter what business you’re in, at some point you’ll probably be asked to submit a business proposal. When that time comes, it’s important to remember that the best company may not win the contract, but the best proposal likely will. Find out how to make yours stand out from the crowd and win that next contract. Use Press Releases to Build Clients' Trust By : Denise Willms A recent survey revealed that the Internet is among the most popular sources of information - even more popular than television and right up there with the local newspaper. What does this mean for your online biz? Here's the Traffic, Where are All the Sales? By : Rhonda White Unfortunately more traffic doesn't always mean more sales. Here's 3 tips to benefit more from the traffic you already receive? Web Radio ? A Viable Marketing Strategy By : Kathleen Gage Web Radio is now considered one of the best marketing tools available. If you have not included web radio in your overall marketing, it may be time to rethink this. With new stations popping up every day, show hosts are always on the lookout for great stories and people to feature. Learn what it takes to make Web Radio work for you. Get More Clients by Choosing a Target Market By : Cristina Favreau The most common complaint I hear when coaching service professionals is they aren’t getting clients. I’ll ask: "Who’s your Target Market?" The most popular replies are "small business owners," "entrepreneurs," "homeowners," "women," or some other general group. The truth is, you can't be all things to all people... nor do you want everyone to be your client. One of the secrets to getting more clients is to clearly identify your Target Market. In this article, I’ll tell you why. Do You Need A Niche? By : Jenn Givler I hear it all the time. Business owners saying they don't have to choose a target market; that "anyone" can use their products. But, a target market will actually help you work smarter in your business - and help you make more money. Help! I Can't Get Any Sales! By : Rhonda White Before spending more on advertising, use these 7 guidelines to determine why you're not already getting more sales. Effective Marketing For The Webmaster By : Tammy Embrich This article is about effective (free) ways to market your business or website. It touches on many free advertising methods. Getting Business Owners to Keep Your Business Cards By : Rhonda White Established business owners often have many connections and resources. Learn important steps to getting your new business noticed. Free Newspaper Advertising: How to Get Your Business On the Front Page By : D.L. Mayer Are you looking for inexpensive ways to reach a large public audience? Have you ever seen an article all about your competition and wonder how they did it and why it was not you? Follow this method to make sure you are the one on the front page. How Meal Planning Saved My Marketing By : Cristina Favreau “What do I make for supper tonight?” It’s so discouraging to have to wake up in the morning and think about so many hours ahead. One day, I decided to fight back and never ask that question again. How? Meal planning. When I decided to apply the same concept to marketing my business, the results were just as good. Your Business Card is an Effective Marketing Tool By : Audrey Okaneko Learn how to effectively use your business card to market your business Sales Require You Get Your Foot in the Door By : Kathleen Gage Sales is really about the ability to think quickly, be flexible, creative and innovation. If you want to stand apart from the competition, you need to do more than sell products 7 Cost-Effective Marketing Tips By : Kathleen Gage Most entrepreneurs realize the need to market, yet they often don’t know what to do or are on a limited budget. Learn 7 cost-effective proven strategies to market virtually any business. You Haven?t Earned the Right to Sell to Me! By : Kathleen Gage Selling is more than simply an exchange of money for a product or service. It is about trust and building relationships. Learn a simple mindset that can turn your sales around. Promotion Techniques By : Lori Redfield So you've done it! You've poured your heart and soul into the perfect design, the perfect concept, THE perfect website. Don't stop there. How NOT to Promote Your Website on Forums By : Lori Redfield This article is a guide to proper forum etiquette so that you don't waste your own and many other people's time. Automate Your Internet Business with Autoresponders By : Terri Seymour Once you set up your autoresponders, they can be marketing your products/services for you 24/7, which could increase your sales and income substantially! How to Write Your First Ebook By : Terri Seymour One of the best ways to build your online income is by writing & distributing ebooks. Ebooks can be a very effective tool for marketing your business and they can also be big money makers. Make Your Business Memorable with Business Cards By : Terri Seymour With new innovative marketing strategies business cards are not like they used to be. Remember when a business card would have name, address, phone number and that’s it? Well, today’s business cards have so much more! Get More Visibility By : Cristina Favreau Your clients and target market are putting more emphasis on buying from someone they trust, know and have a relationship with. As you are probably thinking, it’s easier said than done. And you’d be thinking right. Plus, relationship-building takes time. That’s why you must do all you can to be visible RIGHT NOW! Your Business is a Cereal Box: Attract, then Inform By : Cristina Favreau For service providers, marketing is a challenge: you know your service is useful and has value, but because you don’t have a physical product, the benefits may be harder to define. Benefits are effective in attracting people because they speak to what they can gain personally. Once you have their attention, then you can enhance your selling proposition with features. Features can close a sale, but they will usually not be your client’s first point of entry. Using Free Advertising to Market Your Business By : Audrey Okaneko Everyone wants to know how to advertise on a budget or better yet, for free. Learn two ways to advertise your business completely free. Increasing Your Business with Product Reviews By : Kara Kelso A testimonial can be a wonderful thing for your business. Almost all successful companies use testimonials of some kind to show what they are saying about their business and products is the truth.
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