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Articles in Home | Sales & Marketing

  • 'Stick' to this Marketing Medium  By : Katie Marcus
    There is one promotional marketing medium that is both very competitive and effective, not to mention cheap. You might be wondering what this might be or whether this tool has been used by your marketing geniuses. They are your ubiquitous sticker printing.
  • 'Tis the Season for Family, Friends, & Follow Up - 10 Timely Tips  By : Barb Girson
    This is the time to gather sales, prepare for the New Year and make memorable time for family and friends. Now through February requires the strongest effort and the most multi-faceted approach to growing your business, especially in direct sales.


    Many businesses conduct between 25-40% (Source: NRF) of their annual sales during these holiday months. December in particular requires additional energy and planning to not only surge your sales but also to truly enjoy the special time of year yourself. The secret to starting a prosperous new year is to add one more ritual to your holiday tradition; one day devoted to Unforgettable Follow Up™. During this day, it is essential to reach out to former customers and Hosts, and take the time to thank them personally for their business. Scheduling a single day of focused phone calls work wonders. Read on to 10 timely sales tips…
  • 10 Clever Offline Tactics for Online Traffic  By : Terri Seymour
    Making the transition from online to offline marketing can sometimes be difficult and outside our comfort zone, but to succeed with your business you need to expand. Start with one or two of the ideas below and as you make progress start increasing your marketing arsenal.
  • 10 Easy Ways to Increase Sales  By : Terri Seymour
    One of the most common questions asked by internet business owners is “How can I increase sales?” Many articles, ebooks and reports have been written on this subject and trying to absorb that information just tends to make us more confused than ever! Below are some easy, innovative ideas to increase sales that anybody can implement into their online marketing strategies.
  • 10 Mistakes to Avoid When Writing Sales Copy  By : Terri Seymour
    You do not have to hire a professional to get good results from your ad copy but you do need to make sure you learn the basic strategies and mistakes when writing your sales page.
  • 10 Questions about Flyer Printing Answered Right Now  By : Colleen Davis
    Do you want to know where to look for good flyer templates? Need to know the costs of custom flyer printing? How about the best places to print flyers? If you have these questions and more about flyer printing, then you have come to the right place
  • 10 Tips To Multiply Your Sales Easily  By : Sandy Sopin
    Once you have made a sale, there are ways to increase those sales. Here are 10 tips to increase each sale or keep your customers coming back and buying more.
  • 10 Valuable Aspects of a Successful Homepage  By : Terri Seymour
    The homepage of your website is often the landing page and is critical to the success of your online business. When people land on this page, you have just a few seconds to capture their interest.
  • 10 Ways to Energize Your Email Marketing  By : Terri Seymour
    Email marketing has grown tremendously over the years and it can benefit your business substantially. As with any type of marketing, email marketing takes a great deal of time and effort to insure it is working effectively.
  • 10 Ways to Make Your Copy Eye-catching  By : Sally Ormond
    Sally Ormond, one of the UK's leading freelance copywriters, gives 10 tips to help you create eye-catching copy.
  • 10 Ways to Turn Browsers Into Buyers  By : Terri Seymour
    Your potential customers will visit your site and decide within seconds if they will stay or go. Turning these quick browsers into buyers is one of the major obstacles in building your new business.
  • 10 Ways to Use Customer Testimonials  By : Terri Seymour
    Using customer testimonials in your marketing efforts can be very effective. They help to build your reputation, credibility and sales.
  • 11 Free or Cheap ways to Start and Run your Online Business  By : Natalie Williams
    I started my business with less than $50. It took a LOT of hours and hard work, but I am successful now. Here are some great ideas and ways to start making money online faster and for almost free.
  • 21 Offline Marketing Ideas for Your Online Business  By : Terri Seymour
    A lot of us work hard to promote our online business but one thing we might forget is that we can get a lot of traffic by promoting offline as well. Following is a list of ideas you can use to promote your online business, offline.
  • 3 Basic Custom Poster Gifts  By : Janice Jenkins
    three basic examples of custom poster gifts for your loved ones
  • 3 Commandments to Print Brochures  By : Colleen Davis
    Brochure printing is a good way to drum up support for a particular product or service. Most companies resort to print brochures to introduce new products or services. More often than not, a print brochure achieves for the company what it desires to accomplish
  • 3 common mistakes made when advertising  By : Corrie Petersen
    Advertising is important when you are in business. Advertising is one of the best ways to get your business noticed.
  • 3 Easy Steps To Improving Your Business  By : Kara Kelso
    I know we are all on the look out to try the newest marketing method or jump in to another way of promoting. Before you do start some new method of promotion, read this first.
  • 3 Elements You Need to Get Clients  By : Cristina Favreau
    The #1 question I get asked is "How can I get clients?" Marketing your business doesn’t have to be difficult and it doesn’t mean being a pushy salesperson. I’ll share the 3 key elements you need to have in place in order to designing a marketing plan that will help you gain forward-moving momentum and attract clients.
  • 3 Offline Advertising Techniques That Work  By : Kaye Z. Marks
    Many marketers these days have changed their focus from offline marketing to online marketing. But leaving offline opportunities is a big mistake. Offline marketing strategies are generally more personal, and if you’re more personal with people, they’ll feel like they know you and will be more apt to buy your products or services.
  • 3 Reasons why you should hire an Advertising Assistant  By : Corrie Petersen
    Whether you are just starting out in business or you have been in business for years, advertising your business can be hard. When advertising is hard to do or you just don’t have time to do it, you need to hire an Advertising Assistant.
  • 4 Creative and Low-Cost Ways To Advertise Offline  By : S McIntyre
    It's that time of year again to kick it up a few notches and really showcase and promote your business. The holidays are a wonderful time to start thinking out of the box and become creative.

    There are so many options when it comes to offline advertising. You have your regular distribution of business cards, flyers, magnets, and free promotional items to give away. How about something a little bit out of the ordinary? How about something to let others show you mean business? No pun intended.

    Here are four creative, low cost offline holiday advertising ideas. Take some of these ideas as is or add a little twist to make them your own.
  • 4 Things to Decide on When Brochure Printing  By : Katie Marcus
    Having dealt with brochures for many years, I have summed up the basic questions you need to decide on when you start brochure printing. It is always harder to start a process than to end it.
  • 5 Easy Tips To Fast And Efficient Booklet Printing  By : Janice Jenkins
    5 habits of highly effective booklet making that will make your life easier
  • 5 Ideas for Writing Sales Pages That Sell  By : Alicia Forest
    Writing sales copy for your products and program tends to be a struggle for most online business owners. My recommendation is to learn how to write effective copy yourself, because no one knows you, your business, and your offer better than you. And because it's one of the most expensive things to outsource.
  • 5 Small Business Marketing Mistakes to Avoid  By : Kaye Z. Marks
    Small business owners can have a hard time finding the right ways to market their product or service. There are plenty of right ways to do things, and plenty of wrong ways.
  • 5 steps to creating a Sales Copy Hit  By : Dominique Goh
    Having a good sales copy is essential in promoting your product or service. A GOOD sales letter is a letter that is convincing and would lead to the customer putting down his dollar and investing in what you are offering.
  • 5 Tips For A Successful Direct Mail Promotion  By : Kaye Z. Marks
    When it comes to mailing list services, there are certain date protection measures and regulations that you must follow. These are needed for you to build an effective and quality mailing list for your business.
  • 5 Tips For Giving Presentations That Consistently Sell  By : Tessa Stowe
    Sales expert Tessa Stowe offers five critical tips to help you give relevant and motivating sales presentations that make your prospects want to buy.
  • 5 Tips for Your Next Brochure Printing  By : Colleen Davis
    A brochure is an essential tool for every businessperson. As old fashioned as they may seem, they still work. A well designed brochure printing, when handed to the right people (in the right amounts) can still generate a generous increase in sales.
  • 5 Very Quick Ways to Promote Your Information Products & eBooks  By : Michelle Shaeffer
    Here are five very quick ways to promote your information products and ebooks.
  • 6 Sales Myths Busted  By : Tessa Stowe
    Tessa Stowe, author and sales expert, busts six sales myths that are holding back your business.
  • 7 Cost-Effective Marketing Tips  By : Kathleen Gage
    Most entrepreneurs realize the need to market, yet they often don’t know what to do or are on a limited budget. Learn 7 cost-effective proven strategies to market virtually any business.
  • 7 Effective Sales Techniques  By : JR Lang
    7 really hands-on sales techniques to increase sales and revenue.
  • 7 Guidelines For Good Newsletter Printing  By : Janice Jenkins
    seven major guidelines that you should adhere to when your print newsletters
  • 7 Tips to Attract Advertisers  By : Lara Velez
    These seven tips will help you to attract more advertisers.
  • 7 Ways to Have A Little Fun with Your Poster Designs  By : Colleen Davis
    Sometimes, it really pays to have fun when printing posters. It can be a great creative exercise to leave the basic rules in printing posters out and just create a design right from the heart. You never know where your imagination will take you
  • A Bold New Direction in Flyer Printing  By : Colleen Davis
    Want to create the best advertising flyers in your industry? Do you want to have great party flyers that people will always respond to? If you do want to create the best kinds of advertising flyers out there, then I would suggest that you follow a bold new direction
  • A Brand New Year To Flag Down New Clients  By : Colleen Davis
    Let’s face it. Having the same old catalog printing year after year makes for a very dull and boring business indeed. No matter how strong is your drive to succeed in the industry you’re in, you just can’t get new clients, as well as maintain old ones with the same concept in your print catalogs.
  • A Few Great and Beautiful Ideas for Presentation Folders  By : Colleen Davis
    Do you need a few great and beautiful ideas for presentation folder printing? Well then, look no further. This guide will help you with your folder printing through a few professional tips.
  • A Ground Rules in Calendar Printing for Business  By : Colleen Davis
    Lots of businesses invest in calendar printing for promotional purposes. Many even print calendars just for the sole purpose of doing year around advertising campaigns. This has proven effective for many of them, garnering increased interest in products and a better business reputation.
  • A Guide on How to Print Notepads  By : Colleen Davis
    When shopping at specialty shops or gift stores, you may be inspired to make your own print materials. After all, these are made by people who have made a business out of their creative skills. You may be a creative persona yourself or is just curious about the whole process
  • A Quick and Dirty Guide to Flyer Design  By : Colleen Davis
    A print flyer design is very easy to think up. You don’t have to be a professional graphic artist, and you don’t need to know a lot about flyer printing to make them. All you need to do is to stick to a few basic and very simple to understand guidelines
  • A Review on Marketing: Reaching Potential Customers  By : Colleen Davis
    Thinking of a small business to venture with? Are you a neophyte in the business arena? Is your business declining? Do you have one of these questions in mind? Then you have to be refreshed with the basic marketing techniques to help you
  • Achieve Business Success With Your Business Cards  By : Colleen Davis
    Have you ever imagined what would life be without businesses? The world would be as stagnant as water in a pool without business transaction. Aside from that, low and minimal income can also be experienced.
  • Ads Take a While to Start Working  By : Kaye Z. Marks
    Many factors affect how long it will take for an ad campaign to start working. In other words, people want to know when they’re going to start seeing money pour in from new customers and the answer is: there is no definitive answer.
  • Affordable Custom Greeting Cards  By : Colleen Davis
    Usually people think that a custom greeting card can be expensive to do. This is far from the truth. When your print greeting cards of your own, there are several ways to reduce the cost of creating and printing them. All you need is a little imagination, creative thinking
  • Alternative Designs To Your Business Cards  By : Colleen Davis
    Business cards are one of the most omnipresent marketing tools that any business owner has. Your business card printing is as necessary as having your own company name as it is the marketing tool that would definitely introduce your company to your target clients.
  • Amazing Extras That You Can Add To Your Custom Notepads  By : Colleen Davis
    Have you ever thought of incorporating accessories to your print notepads with customized designs? Apparently, these are certain accessories that you can add to your custom notepads to make them more attractive-looking and more convenient to use.
  • Anatomy of a Good Printing Company  By : Colleen Davis
    Choosing good print companies is an essential task. You don’t want to waste valuable money these days on a printing company with services that are outdated, expensive or not useful. However, judging print companies is not just about knowing how their printing quotations compare.
  • Are Large Posters Really Worth Having in Business Promotions?  By : Kaye Z. Marks
    It is the typical debate when people suggest large posters printing. Are they really worth it? Can the cost of large poster printing be insignificant to the benefits that they provide you?
  • Are You a Spammer?  By : Kara Kelso
    This is one of those topics which never goes away. No matter how many times the subject comes up, it's not long until we are spammed. The following are general guidelines to follow.
  • Are You Having Sales Conversations From Your Head?  By : Tessa Stowe
    Four tips from Tessa Stowe to help you have sales conversations from your heart rather than from your head.
  • Are You Sabotaging Your Reputation and Business Online?  By : S McIntyre
    How you conduct yourself online can adversely affect you as a business person, professional or employee/employer. No one wants to be seen in a negative light so how you handle yourself online is very important.
  • Are You Selling The Wrong Thing?  By : Tessa Stowe
    Are you selling the wrong thing? Sales expert, Tessa Stowe, believes that most people involved in sales are selling the wrong thing. She offers tips and advice to help you make sure that you are selling the right thing.
  • Are You with the Right Printing Company?  By : Katie Marcus
    If you have spent hours upon hours getting your logo just right; getting the photos for your brochure placed in their perfect spots; and you’ve spent days getting your text colors just so, you need to make sure you have a great color printing company that won’t make a muck of all your hard work!
  • Article Submission Has A Use in Niche Marketing - Secrets Revealed  By : Rafferty A. Pendery
    Niche marketing can be a way to effectively promote your business and beat out your competition, article submission is the means of doing this.
  • Attraction Marketing: How to open doors online and off  By : Liz Monte
    Knowing, liking, and trusting are three critically important
    emotions that grease the wheels of commerce. They also form
    the basis for something called "attraction marketing" - a
    new approach to network marketing that works especially well
    on the Internet.
  • Automate Your Internet Business with Autoresponders  By : Terri Seymour
    Once you set up your autoresponders, they can be marketing your products/services for you 24/7, which could increase your sales and income substantially!
  • Avoiding Common Mistakes in Poster Printing  By : Katie Marcus
    Posters hold important information about events, products or places. Therefore, every poster printed should be very effective. So in order to do this, you have to do without any mistakes.
  • Basic Guide in Post Card Printing for Beginners  By : Kaye Z. Marks
    The task of printing a post card can be daunting, especially for a beginner. Anyone who has not created or printed a post card on his or her own before may find it hard to begin.
  • Be A Shopper's Friend! Print Useful Product Catalogs  By : Colleen Davis
    A catalog printing should be the friend of the holiday shopper. Color catalogs give shoppers an easier time in searching for items since everything they need is already printed in them. You must realize however not all catalog printing is the same. Some catalogs can be more useful than others.
  • Be Creative and Go For Cheap Booklets  By : Colleen Davis
    If you are a business person interested in finding cheap catalog printing then this article is meant for you. Why spend your time understanding complicated processes if you can find simple tips to help you solve your problem? There are several areas where you can concentrate
  • Before You Get Into That Ramp, Lay Down Your Comp Cards First  By : Colleen Davis
    If you are a new model looking for a job, it is imperative that you provide basic information about yourself right then and there. For all you know, the person who can give you a job is just around the corner. Therefore, it is essential that you have your ready comp card
  • Benefits of Direct Mailing  By : Kaye Z. Marks
    Each marketing strategy has its own pros and cons, and any company is going to need to decide which strategy will work best for them. This article will go over the details of a direct mail marketing technique using postcards as the primary form of marketing and explain some of the benefits and drawbacks to this kind of approach.
  • Benefits Of Poster Printing In Plastic  By : Colleen Davis
    Plastic posters? Really?! Yes they exist! Some people may not know it, but some poster printing companies offer color poster printing on plastic mediums. Plastic poster printing is now indeed possible and there are a lot of advantages to it
  • Big Profits do not Always Come From Big Investments…Really!  By : Katie Marcus
    Starting a small business does not mean you do not have as much cash. Having much cash or not is not really the main issue if you decide to go for a small business that needs small capital.
  • Binding Custom Booklets at Home  By : Katie Marcus
    Booklet printing at home can really be a chore sometimes. Whether you are printing a small instructional manual, a program primer, or even a short work of fiction from your imagination, the actual booklet printing and binding can be a stain over the whole experience.
  • Black and White Brochures vs Colored  By : Colleen Davis
    In planning to print brochures, there is one important decision that can affect the cost of brochure printing as well as its overall impact to your audience. This decision is about the color of your print brochures. Color is an important decision to make because it has far reaching effects
  • Boost Customer Loyalty: Print Greeting Cards  By : Colleen Davis
    Custom greeting cards are among one of the most widely read and produced types of printed marketing material. Year after year, thousands of businesses print greeting cards to expose their corporate message to clients, employees and customers alike.
  • Boost Sales by Using Targeted Marketing Strategy  By : Kaye Z. Marks
    When it comes to business promotion, experts say that you should use the right marketing avenues. For instance, you should foster the use of brochure printing to accelerate your marketing plan.
  • Bored Customers? Envelope Printing Is The Answer  By : Colleen Davis
    People are very busy nowadays that they do not pay much attention the letters and mails they receive because they’re always thinking that they’re just the same old offers that they’re getting. They’re just tired of seeing the same plain offers that they no longer attract the readers.
  • Breaking Down Your Market Analysis  By : Katie Marcus
    Before jumping into your marketing strategies, and perhaps even before you start putting up your business, you are going to have to look at your marketplace and analyze the things that could work best for the overall success of your business. However, what are you supposed to be looking at and what is going to work for your company?
  • Bring Your Company to Life with Color  By : Kaye Z. Marks
    Your Company Has A Personality All Its Own

    Just as with people, each company has its own personality. Some companies are exciting, whereas others are boring. From your web site to the logo on your physical color printing, each aspect of your marketing strategy contributes to formulation of the corporate personality.
  • Brochure Printing Is Not As Daunting As It Seems  By : Kaye Z. Marks
    As they say there are countless ways of doing things wrong but you can always choose to do them right. This goes for brochure printing, too.
  • Brochure Printing with the Use of Microsoft Publisher  By : Kaye Z. Marks
    Brochure printing is an important aspect in preparing for a marketing campaign plan. Handy and easy to make, brochures are preferred by many individuals involved in marketing.
  • Brochures Made Easy  By : Katie Marcus
    So you have been assigned to create a brochure for your company. On the other hand, maybe you are an employer and would want to handout some information about your business to potential customers or investors? Do not worry. You do not have to be an expert in making layouts and brochure printing to make an effective and enticing brochure. Simply organize yourself and follow this step-by-step process.
  • Building Your Business  By : Katie Marcus
    If you want solid business, you need to do more than just have a lot of sales.
  • Bulk Mailing Is A Noteworthy Venture For Any Businessperson  By : Kaye Z. Marks
    I am sure you would agree with the fact that advancements in communication technology have made it possible and even very convenient to keep in touch with people in any part of the world. Novel technology gave birth to the Internet.
  • Business Card Printing for Start Up Business Owners  By : Kaye Z. Marks
    Starting a business is not a walk in the park. There are many challenges, big or small, that can take your time and test your patience.
  • Business Card Printing Killers  By : Colleen Davis
    One of the costliest business mistakes that companies make is that they try to save money on business card printing. The few cents they may save per business card could very well cost them thousands or tens of thousands
  • Business Card Templates for Design Beginners  By : Kaye Z. Marks
    Creating a unique and attractive business card can seem hard for someone who has not done it before. For one, you may find the process too demanding.
  • Calendar Printing for Corporate Giveaways  By : Katie Marcus
    Giving away free things has always been a good public relations strategy. For most companies, “giveaways” are the perfect chance to improve their company image to the public and their employees.
  • Calendar Strengths To Take Advantage Of  By : Janice Jenkins
    when exactly do you get that calendar printing done and when do you start handing it out to your customers?
  • Calendars For Your Yearly Advertising Requirements  By : Colleen Davis
    If you have not tried calendar printing for your marketing requirements, you are missing a lot. I say this because most establishments today use print calendars to ensure that customers are continuously reminded of their business.
  • Card Printing for the Penny Pincher  By : Kaye Z. Marks
    It is always a rule of thumb for businesspersons to save on costs but do not forgo quality. It is a very wise dictum that anyone should consider primarily.
  • Catalog Marketing According To Purpose  By : Colleen Davis
    If you don’t have a specific catalog printing in mind, this article might just be able to help you. Don’t just print catalogs with cheap catalog printing as your main goal. Because you might be doing it blindly. And also don’t rely on default options;
  • Catalog Printing for Wide Distribution  By : Colleen Davis
    Catalog printing is always geared usually for mass distribution. Even if it is just some cheap catalog printing for small projects, or luxury catalog printing with expensive materials, your goal for your catalogs should always be to get them to the most amount of people
  • Catalog Printing Myths Exposed for You  By : Colleen Davis
    Let me tell you about some common catalog printing myths. A lot of small businesses shy away from making proper color catalogs because of some wrong presuppositions. In this article, I will expose all these catalog printing myths for you
  • Catalog Printing: Your Business Helper  By : Colleen Davis
    Catalog printing, unlike booklet printing is one of the best things that can aid your business in these hard times. A full color catalog has many advantages that make it able penetrate markets in a visual and personal level. Also, since it is a very mobile and relatively uncomplicated promotional tool
  • Catalogs vs. Other Sales Tools  By : Colleen Davis
    Have you invested in catalog printing yet? If you haven't and you've been using weaker sales tools like fliers, direct mail postcards and brochures, then you should really read this article. Here, I will be talking about the strengths of catalogue printing
  • Cheap Advertising for Your WAHM Website - Is It Worth the Money?  By : Denise Willms
    There are always some great deals available for advertising your WAHM website. But when you begin searching for places to display your button and banner advertising, you want to think about a lot more than price.
  • Cheap Ideas to Market during Down Times  By : Colleen Davis
    It’s not just you, but everyone is tightening their belts during these times. And it’s not even related to your newfound resolve to save as much as you can; but it’s a result of what’s occurring right now to our economy. Yup. We’re in recession.
  • Cheap Postcards For Your Business  By : Colleen Davis
    Postcard printing has endless possibilities for any business, charitable work, or even any type of organization. When you need to promote your message, cheap postcards are effective marketing collaterals that you can have.
  • Choose Flyer Printing to Promote Your Business  By : Kaye Z. Marks
    Businesses have always utilized advertising concepts that are tried and tested. Yes, there are tools and materials that do not work and are specific only to certain demography.
  • Choose The Proper Binding Method For Your Catalogs  By : Janice Jenkins
    using the most suitable binding method will help you a lot in providing your target clients with the best catalog printing possible
  • Choosing between Quality and Quantity in Poster Printing  By : Kaye Z. Marks
    When you are into a poster printing project, where should you really focus your attention on? Is it how attractive and impressive your poster is? Is it the quantity you put up to let more people know?
  • Choosing Handy Brochure Samples  By : Colleen Davis
    Have you been looking for great brochure samples to guide you in the production of your own brochures? I bet the search has been tedious and confusing for you. Once you connect to the Net, you will realize that there are numerous brochure samples or templates
  • Choosing the Best Online Printer for Your Marketing Needs  By : Colleen Davis
    When you’re in business, there is a big chance of you looking for a reliable and reputable printing company that can print for you excellent quality marketing materials that can help you make a success of your business. In addition to the yellow pages
  • Choosing the Right Design Concept for Poster Marketing  By : Colleen Davis
    Stuck with your design for print posters? It can be hard to develop a nice and original poster design today. With tons of people and firms printing posters all the time, it is difficult to actually know if you have created the right and original design concept

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