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Articles in Home | Sales & Marketing

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10 Places to Find Potential Customers By : Terri Seymour Building a successful online business is no easy task. It takes hard work, time and commitment. As we all know, the success of a business is dependent on its customers who keep the business alive. Finding these customers is not always easy. 10 Steps to Effective Relationship Marketing By : Terri Seymour A customer needs to find a business they can feel comfortable with and trust to provide what they need. Building relationships is a crucial step in this process. 10 Ways to Lose the Sale By : Terri Seymour Selling now involves listening to a customer, making a connection and giving the customer what they need. Today’s skilled salespeople are self-confident, persuasive, attentive and able to build relationships of trust and respect with the customer. Do you have a Website for your Business? By : Corrie Petersen When you’re in business the most important thing is to draw attention to it. You won’t grow and have success if people don’t know you’re there to help them with their needs and desires. Sure you can use word of mouth and have people call you for orders, but that doesn’t help with those that are outside of your community and city. How do you share your business with those in other cities and stations? 10 Clever Offline Tactics for Online Traffic By : Terri Seymour Making the transition from online to offline marketing can sometimes be difficult and outside our comfort zone, but to succeed with your business you need to expand. Start with one or two of the ideas below and as you make progress start increasing your marketing arsenal. How to Produce a Winning Webinar By : Terri Seymour Webinars are very effective when done professionally and effectively so put the time, work and practice in to make yours one of the best ever! 10 Valuable Aspects of a Successful Homepage By : Terri Seymour The homepage of your website is often the landing page and is critical to the success of your online business. When people land on this page, you have just a few seconds to capture their interest. Online Party Plan Business Marketing By : Deb Bixler Planning an online party is easy. Party plan business consultants should use every marketing opportunity available. Plan an online home party chat or conference. 10 Mistakes to Avoid When Writing Sales Copy By : Terri Seymour You do not have to hire a professional to get good results from your ad copy but you do need to make sure you learn the basic strategies and mistakes when writing your sales page. 10 Ways to Turn Browsers Into Buyers By : Terri Seymour Your potential customers will visit your site and decide within seconds if they will stay or go. Turning these quick browsers into buyers is one of the major obstacles in building your new business. Things You Need To Look For Before Participating In A Product Review By : Shelly Hill This article will give you some tips on how to find the best web site for your company's product review. In addition, you will learn why it's important to do your homework on a site before jumping in feet first with a product review. 10 Ways to Use Customer Testimonials By : Terri Seymour Using customer testimonials in your marketing efforts can be very effective. They help to build your reputation, credibility and sales. What Not To Say When Selling - 3 Weak Word Choices To Avoid By : Barb Girson We are all in sales, just embrace it. Selling is providing a service, sharing information and issuing an invitation. A sale is both an art and a science. Even very successful women have hang ups when it comes to 'sales' and 'selling'. No one likes to be thought of as too sales-y. Plus, no one likes feeling sold and most of all no one wants to sell out to achieve success. Women often get concerned about what I call the 'P' Sales Plagues that truly block Profit Potential. Read on to learn 3 'weak' word choices to avoid that follow the P Sales Plagues. 10 Ways to Energize Your Email Marketing By : Terri Seymour Email marketing has grown tremendously over the years and it can benefit your business substantially. As with any type of marketing, email marketing takes a great deal of time and effort to insure it is working effectively. What Does A Company Get Out Of Sponsoring A Product Review By : Shelly Hill Large and small businesses are now turning to product reviewers to help spread the word about their company products and/or business services online because its a great way to get traffic coming into their web site. This article will point out all of the benefits of why you and your business should participate in product reviews. The Latest on Linking By : Terri Seymour One online method of free advertising and promotion that has changed over the years is link exchanging. Some people believe link exchanging doesn’t do much good. In my experience, if done properly, link exchanging can improve your search engine rankings, increase your web traffic and get you more sales. 10 Easy Ways to Increase Sales By : Terri Seymour One of the most common questions asked by internet business owners is “How can I increase sales?” Many articles, ebooks and reports have been written on this subject and trying to absorb that information just tends to make us more confused than ever! Below are some easy, innovative ideas to increase sales that anybody can implement into their online marketing strategies. Googlize to Save You Time and Money - 18 Reasons Why By : Barb Girson AOL, Hotmail, Yahoo...even Outlook users listen up! I have been a long time loyal AOL user. My AOL email address spans back a decade. Though it can be easy to switch e-mail addresses, I have always seen the importance in keeping my e-mail address the same, so as to maintain connection with my valuable contacts and sales leads in the process. Moving away from AOL has not been a quick or easy decision. That was before I learned the virtues of Gmail and how it help entrepreneurs, direct sellers, and sales reps. I have become a Gmail (Google's email) guru. Google products help me to save time, money and ultimately increase revenues. Gmail is Google's solution for bringing email, chat and (with their newest addition BUZZ) social networking to one place. The Google site states, "Gmail is built on the idea that email can be more intuitive, efficient, and useful. And maybe even fun."...and I agree. This is why I want to share some of the key benefits that I enjoy. Read on to learn more Home Business Marketing: Effective and Free Strategies By : Laurie Neumann Does marketing your home business drain your wallet? Do you shy away from it because you don't like to sell yourself? If you answered yes to either of these, you HAVE to read this! 5 Ideas for Writing Sales Pages That Sell By : Alicia Forest Writing sales copy for your products and program tends to be a struggle for most online business owners. My recommendation is to learn how to write effective copy yourself, because no one knows you, your business, and your offer better than you. And because it's one of the most expensive things to outsource. Make Marketing Fun--Your Business Needs a Personal Ad! By : Michelle Shaeffer Whether it's print ads in the newspaper or the matching programs online, personal ads are a popular way to find a person to share your life with. 'Tis the Season for Family, Friends, & Follow Up - 10 Timely Tips By : Barb Girson This is the time to gather sales, prepare for the New Year and make memorable time for family and friends. Now through February requires the strongest effort and the most multi-faceted approach to growing your business, especially in direct sales. Many businesses conduct between 25-40% (Source: NRF) of their annual sales during these holiday months. December in particular requires additional energy and planning to not only surge your sales but also to truly enjoy the special time of year yourself. The secret to starting a prosperous new year is to add one more ritual to your holiday tradition; one day devoted to Unforgettable Follow Up™. During this day, it is essential to reach out to former customers and Hosts, and take the time to thank them personally for their business. Scheduling a single day of focused phone calls work wonders. Read on to 10 timely sales tips… Marketing 101: Have a Plan By : Ivette Muller One of the very fundamental keys to success is marketing is having a plan. You have to know where you are going to determine if you have gotten there, or what you need to do to get there. In order to have a good marketing plan, you need to know who your target audience is. Find out why you need to know who your target audience is, and why it is critical to your marketing and business success. Tracking Your Marketing Efforts : A Must for a Successful Business By : Ivette Muller All businesses need a marketing plan to be successful. One of the tools critical to your marketing success is a marketing tracking system. Find out why a marketing tracking system is so important to your business, and you can create one in this article. 21 Offline Marketing Ideas for Your Online Business By : Terri Seymour A lot of us work hard to promote our online business but one thing we might forget is that we can get a lot of traffic by promoting offline as well. Following is a list of ideas you can use to promote your online business, offline. How to Create Product Descriptions that Make the Sale By : Ms. Liz Compelling and accurate product descriptions whether you sell physical or digital products is a must to be an effective marketer. Here are 7 tips to help you write a product description that will help you make that sale. 5 steps to creating a Sales Copy Hit By : Dominique Goh Having a good sales copy is essential in promoting your product or service. A GOOD sales letter is a letter that is convincing and would lead to the customer putting down his dollar and investing in what you are offering. 10 Ways to Make Your Copy Eye-catching By : Sally Ormond Sally Ormond, one of the UK's leading freelance copywriters, gives 10 tips to help you create eye-catching copy. Cheap Advertising for Your WAHM Website - Is It Worth the Money? By : Denise Willms There are always some great deals available for advertising your WAHM website. But when you begin searching for places to display your button and banner advertising, you want to think about a lot more than price. You Wrote A Book? Here's a Quick and Dirty Book Marketing Plan You Can Use Right Now By : Denise Willms You've poured your heart and soul into publishing your book. Now you might be wondering if you need to empty your wallet to promote it. It doesn't have to be so. Here is a quick and dirty book marketing plan you can use right now. This doesn't cover all the bases by any means, but following these steps will get you started in the right direction. And they might even inspire some ideas of your own! How to Increase Business in a Crowded Market By : Duane Cashin Do you know how to stand out in the crowd? Do you know what the destinction is between competitive markets and crowded markets? These 5 tips will show you the difference and how to stand out in the crowd. Why Cheap Booklet Printing Should Not Be Your Goal By : Janice Jenkins you cannot just go into cheap booklet printing without suffering the consequences of bad material Defying Postcard Printing Conventions By : Janice Jenkins some examples of such convention defying postcard designs 3 Basic Custom Poster Gifts By : Janice Jenkins three basic examples of custom poster gifts for your loved ones Convey Confidence on the Phone By : Roger Moody Regardless of what business you are in when you are on the phone with a prospect it's extremely important that you speak with confidence. People can sense your level of confidence over the phone. So just because you're not face to face it does not mean that they can't feel it. Saying the Right Message By : Janice Jenkins conveying the right message in your print brochures and color brochure printing means somehow getting it across to the right people How to Write a Successful Ad By : Terri Seymour Advertising is an art and we need to learn that art to write effective, profit-pulling ads. If you know some of the proven tips on how to write effective ads, it can make all the difference for your business and advertising budget. Play Your Business Cards Right By : Janice Jenkins crucial factors that can either help or impede your success especially in your marketing campaign is your business card printing Attraction Marketing: How to open doors online and off By : Liz Monte Knowing, liking, and trusting are three critically important emotions that grease the wheels of commerce. They also form the basis for something called "attraction marketing" - a new approach to network marketing that works especially well on the Internet. Convince Your Readers To Buy Using Your Graphics By : Janice Jenkins how do you make your graphics work for your marketing campaign? Three tips to qualify your sales opportunities By : Duane Cashin When you are in sales, there are three steps you need to follow to be successful. This article will help you with these steps. How To Sell Your Homes With Catalogs By : Janice Jenkins the right catalog printing can be the very thing that can help you sell your home Direct Mail ABC’s By : Janice Jenkins some of the things you should know about direct mailing The Right Choice Of Color For Your Collaterals By : Janice Jenkins a few suggestions then to turn what you know into definite actions that would make your palette more effective than ever How to identify the real decision maker By : Duane Cashin Are you a decision maker? Some people make think they are a decision maker, but they may truly not be. This article will show you what a real decision maker is and if you are one. Direct Sales - 45 Creative Ways To Advertise Your Business Offline By : Shelly Hill Are you looking for creative ways to market your home business offline? If so, I have some creative offline advertising ideas for you to try out. I recommend that you try 2 of these ideas every week and to be consistent with your offline advertising. From Branding To Success By : Janice Jenkins the importance of brand in your collaterals such as your postcard printing You Choose Your Color By : Janice Jenkins there are ways to emphasize the importance of color when printing brochures 7 Effective Sales Techniques By : JR Lang 7 really hands-on sales techniques to increase sales and revenue. What Is Tri-Fold Brochure Printing About? By : Janice Jenkins the most common promotional materials use the standard tri fold brochure printing setup Pros And Cons Of Door Hanger Marketing By : Janice Jenkins advantages and disadvantages in door hanger printing that every businessman or businesswoman should know about Get More Sales Appointments Now By : Duane Cashin Increasing your sales is the name of the game in business. There are three ways to increase those numbers successfully. This article will give you those three tips and how to use them. What is marketing? Do You Enjoy it? By : Laurie Neumann Do you enjoy marketing? If not, you may be trying to fit into a "mold" of marketing, instead of marketing in ways that fit your personality and style. The Five Business Mistakes In Poster Printing By : Janice Jenkins five major business mistakes that people commit in poster printing My Interesting Experience With Plastic Posters By : Janice Jenkins there are a myriad of ways where you can apply a plastic poster's abilities to your advantage Hang Tag Printing Options Explained By : Janice Jenkins the important things that you need to know about your hang tag printing options More Response From Your Catalogs By : Janice Jenkins two basic steps that you can do before you start doing your cheap catalog printing What Are The Typical Businesses That Use Brochures? By : Janice Jenkins the typical kinds of businesses that can be truly be helped by brochures Recession Business Advice No. 1: Print Catalogs By : Janice Jenkins catalog printing is still important for businesses even in times of recession Creating An Impact With Notepads By : Janice Jenkins note pad printing is simple yet effective marketing collaterals that you can add to your growing list of tools in your arsenal Customized Calendars According To Your Purpose By : Janice Jenkins calendar printing can be the most effective gift and giveaway for you and your business The Role Of Catalogs In Your Marketing Campaign By : Janice Jenkins catalogs are able to present as many products and services in just one package The Power of Questions By : Duane Cashin When you are in sales there are questions that you must ask to reach the success that we are looking for. This article will show you the five questions that you should ask each time. Do Not Leave Home Without Your Business Cards By : Janice Jenkins things to avoid if you want to stay in business for a very long time Poster Printing Common Layouts By : Janice Jenkins common layouts that you can consider adhering to when creating your color poster design Updating Your Labels Will Benefit Your Business By : Janice Jenkins label designs to remake your product and get those sales numbers back up again 7 Guidelines For Good Newsletter Printing By : Janice Jenkins seven major guidelines that you should adhere to when your print newsletters Influence Your Readers With Your Brochure Images By : Janice Jenkins some factors to consider when choosing images to place in your brochures What To And What Not To Write In Your Catalog Content By : Janice Jenkins the do’s and don’ts of writing your catalog printing copy How To Save Money When You Print Posters By : Janice Jenkins there are a few strategies that you can use to minimize the cost of printing posters and save money Getting Your Business On Its feet Again Through Brochure Printing By : Janice Jenkins the advantages of brochure printing point by point How To Advertise Your Business On A Budget By : Janice Jenkins simple steps on how to advertise your business on a small budget Marketing From the Heart By : Monique Rider Does the thought of marketing your business create a knot in your stomach? Does it conjure up thoughts of pushy salespeople, hours of phone soliciting, or stacks of monthly mailings? Marketing doesn’t have to be a business owner’s nightmare; and you don’t need a college degree in that field to do it. Depending on the type of business, you don’t even need a set strategy. As a matter of fact you can make up the rules as you go along! Why Is Viral Marketing Spreading Like A Virus By : Janice Jenkins viral marketing to your promotional campaign such as your note cards will make your message stick to the minds of your target clients Marketing Postcard That Look Professional By : Janice Jenkins keeping a professional look for postcard printing is essential for your business High-End Products Can Mean More Sales Of Inferior Ones By : Janice Jenkins superior products in your color brochure printing meet the high end needs of a select group of your target clients When Reciprocity Becomes Persuasive By : Janice Jenkins reciprocity goes a long way in making your poster printing more persuasive and convincing The ABC Of Printing Presentation Folders By : Janice Jenkins choosing elements such as your paper stock, color, design, layout, and binding is vital in starting your folder printing Playing With Fonts: Using The Typography Style In Poster Printing By : Janice Jenkins tips to inspired you to try the typography style in your poster printing designs Let Me Hear You Say ‘Yes’! By : Janice Jenkins what makes your target clients consider your offer in the midst of so many others also persuading them to try them instead? Great Headlines For Your Poster By : Janice Jenkins an irresistible offer in your headline has the power to make your target clients read more and find out how they can get the benefits Get Creative With Designing Your Marketing Collaterals By : Janice Jenkins the only way to improve and jumpstart your marketing efforts is to take a deep breath, tap your creative side, and go back to the basics of designing your ad Top down selling By : Duane Cashin Top decision makers are the ones you need to deal with. There are several ways to get results and this article will show you how to do it. Choose The Proper Binding Method For Your Catalogs By : Janice Jenkins using the most suitable binding method will help you a lot in providing your target clients with the best catalog printing possible How to Green Your Catalogs By : Janice Jenkins how to determine what is best for you when it comes to green catalog printing Words Your Catalogs Should Have By : Janice Jenkins things to do to give your readers a more compelling reason to read your copy Pointers On Writing Content For Booklet Printing By : Janice Jenkins making a decent and well made booklet is a matter of checking out these pointers The Sales and Marketing Mindset By : Duane Cashin Do you have the mindset to be successful? Do you know how to have that mindset if you don't now? Learning From Catalog Printing Mistakes By : Janice Jenkins common mistake people make when they print catalogs Symmetry In Your Poster Print By : Janice Jenkins a few tips can go a long way in creating that balance in your print posters Great Photos For Your Brochures By : Janice Jenkins your photos and graphic images are as important as listing all your products and services Your Booklet Content Can Persuade Your Readers To Buy By : Janice Jenkins you need to beef up on the content and images when printing booklets Real Estate Marketing Through Posters By : Janice Jenkins what you have in your poster print can get you the target clients you need to sell your home Why Your Door Hanger Printing Campaign Fails By : Janice Jenkins avoid these same mistakes so that your investment in door hangers will come back ten fold Cost Saving Practices When Printing Booklets By : Janice Jenkins if you want to save money on printing booklets here is a quick guide on how to cut costs Cost Saving Tips For Your Brochures By : Janice Jenkins saving on costs means having to save on the time it takes for you to finish your brochure printing Creating A Keeper In Your Business Card By : Janice Jenkins elements that you should consider to make your print business card a keeper How To Prepare Your Image File For Poster Printing By : Janice Jenkins how-to guide on how to prepare your image file for poster printing Special Accents For Your Business Card By : Janice Jenkins a few accents people have thought of to improve their business card Is Booklet Printing The Right Strategy For You? By : Janice Jenkins have you considered booklet printing for your business or project?
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