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Articles in Home | Business Sense

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10 Golden rules of project risk management By : Bart The benefits of risk management in projects are huge. You can gain a lot of money if you deal with uncertain project events in a proactive manner. Experience shows that 10 golden rules exist to implement risk management succesfully in your project. 3 ways to get your business noticed By : Lyn Menzie When money is tight, you still need to advertise your business. This article will show you three of the many ways you can advertise your business for free. 4 Sure-Fire Ways to Attract New Customers Eager to Buy Your Product By : Mindy Benkert After a lot of hard work, you finally have a great product or product line, but you’re not sure how to tell people about it. Though it’s tempting to dive headfirst into marketing your business, promoting your product without first defining your target market is wasting resources you may not have a lot of. 4 Ways To Advertise Your New Business By : Corrie Petersen Advertising your business is the only way to grow. This article will show you four ways that are easy to do and will help you grow. 4 Ways To Create A Strong Logo By : Colleen Davis For small businesses, marketing and branding may be the last thing on your mind. You’re busy with running day-to-day operations, focusing on what’s happening in your company today. But don’t forget to think of the future. 4 Ways to Streamline Your Business and Increase Profits By : Rhonda White Streamlining your business can help you eliminate money-wasters and increase your profits. 5 Color Printing Design Tips By : Kaye Z. Marks Marketing materials, such as brochures or postcards, are much more appealing when printed in color. Alongside black-and-white, color printing catches the eye better and keeps attention longer. Color can establish your company brand if used consistently. 5 Easy Ways to Always Give Your Niche Something New By : Alicia Forest "Do I always have to come up with something new?" This is a question I get asked often by my private clients, and the answer is a resounding YES, if you want to continue to grow your business. Besides boring your target market after awhile, you'd get bored, too, so yes, you want to breath some life into your business by consistently coming up with new offers. This helps keep your list interested, and it helps you stay cutting edge in your market. 5 Tips for Color Printing By : Kaye Z. Marks Color enhances the appearance of any printing project, whether it be flyers, postcards, brochures, posters, or any other advertisement. Since it is such a viable aspect, color must be used carefully in design so that it doesn't have the wrong affect on viewers. Following some guidelines for color use and printing will improve your results. 7 Easy Ways to Ease Ezine Writer's Block? By : Alicia Forest If you publish an ezine regularly, inevitably there are times when you get stuck and can't quite come up with the perfect article for your issue. Sometimes just taking a break and coming back later will give you a fresh start. But other times you need more of a "writing prompt" to get you going. 7 Secrets for Cost-Effective Home Care and Elder Care Marketing By : Valerie VanBooven RN BSN Step-by-Step secrets to cost-effective home care and elder care marketing. 8 Strategies For Effective Business Communication By : Teresa Morrow A customer’s happiness can be from effective communication on the part of the business owners and associates. Successful communicators understand their audience because they connect with an aspect of our lives, whether it is personal or professional. 8 Ways to Eliminate Stress While Managing Your Home Business By : Rhonda White Managing your home business while maintaining your family and home responsibilities can be quite overwhelming. Here's some tips to help eliminate stress. A Bird In Hand By : Kaye Z. Marks Are you spending thousands of dollars on print marketing and just not getting the results you expected? It may be a flaw in your design or it may be the result of a misstep in your initial planning. A Formal Invitation By : Kaye Z. Marks What sounds better to you? On the one hand you have a postcard sent to a person’s home that asks, “Want to save money? Come on in today and start saving money by switching over to our business.” It might not be those exact words, but you get the picture, and I’m sure you’ve probably received something similar to it. A Plethora of Printed Paper Pad Options By : Kaye Z. Marks Paper memo pads can be the perfect way to promote yourself. But I found it very difficult to choose which kind, size, and color during my pad printing process. There were so many choices! So, let me help by giving you the best of the best options that I found for pad printing. A Powerful, Profit-Generating Strategy Any Business Can Use By : Kathleen Gage Teleconferences, also known as teleseminars, are fast becoming one of the most valuable strategies you can use to increase your market position, your lead generation list and your profit margins. You can quickly become known as an expert in both your field and market through the power of teleconferences. A Simple Tool for Your Business Sanity By : Alyssa Dees Avant Running a business from home can be a challenging task to say the least. Unless you have a part of your home that is totally dedicated to your business you most likely share space with some other area of your home whether it be your kitchen, bedroom, family room or kid’s playroom it is most likely serving double duty to be your “work space” as well. Achieving Expert Status By : Cristina Favreau Entrepreneurs often wonder how to get known as an expert in their field, especially if they are just starting out. The secret lies in getting others to perceive you as an expert. This article will show why you want to build your expert status and lead you to a resource to the different strategies you can employ. Advertising Made Easy! By : Corrie Petersen Ok, so you’ve started a new home business or maybe you have an established business. One very important thing to do is advertise your business. Answer Their Questions Before They Can Ask By : Kaye Z. Marks The best way to get customers happy is by giving them as much convenience as you possibly can. Are You Taking Responsibility for Your Business? By : Kara Kelso A few weeks ago we asked several work at home moms a fun question - Would you do something illegal, even if you probably wouldn't be caught? Are You Taking Your Home Business On Vacation With You? By : S McIntyre I'm sure many people think people who work from home is like being on vacation. As a matter of fact, it's rarely true. I work at home and it's not a vacation. Most days I manage to set aside at least one hour of work out time. It clears my mind, de-stresses and motivates me to start my day off on the right foot. After I throw in a load of laundry and make myself a fruit smoothie I finally settle down in front of my computer and start work. Asking: A Key to Your Business Success By : Alicia Forest Many small business owners have a difficult time asking for business. It's not that they don't want the business, but wouldn't it be so nice if people just handed over their money for our product or service rather than our actually having to ask them for it? Automating Your Pattern Business By : Talena Bacon Selling E-goods, including e-patterns online has never been easier than it is now. In this day and age of continued technological growth and more people logging on to the Internet there is greater opportunity for E-goods products to reach a huge marketplace. Avoid These Missteps in Your Ads By : Kaye Z. Marks Today's small business owner has many avenues to get the word out about their product. Tried and true techniques like utilizing color printing for targeted direct mail campaigns are still quite popular. Avoiding Pitfalls Of A Home Based Business By : Joel Bellevue How to succeed in your Home Based Business by avoiding pitfalls. Beat the Creative Block By : Kaye Z. Marks Here’s the scenario: You have a big project you need to get done. You have some brochures you need to design and write text for and a big poster you need to start designing soon so you can send it right away to a commercial printing company. But once you sit down your mind just won’t give you anything. Beating the Work at Home Blues By : Filoiann M. Wiedenhoff Starting a home business can be exciting and fresh and when it doesn't take off as fast as we would like it to, it can be frustrating or discouraging. If you are going through a slow period with your home business, here are some tips to get you through the work at home bluse. Beware of the WAHM Scam! By : Kathy Kline Danner Learn 4 ways to spot a WAHM scam that all start with the letters that spell SCAM. Make money from home using a legitimate method and don't get scammed. Beyond the Fad By : Kaye Z. Marks Brochures are an old standby of print advertising and color printing. They’ve endured the test of time, but sometimes they get overlooked in the rush to hop on the latest marketing bandwagon. Some will say that brochures just aren’t as hip and sexy as their online oriented alternatives. Blam! Splat! Kerpow! Batman Knew How To Make An Impact - Do You? By : Rob Hartley Any piece of advertising has only a blink of an eye to grab the reader's attention. Here are some areas to focus on, so that your creation makes enough of an impact to intrigue the reader. Brief Briefs Are Better Than No Brief By : Rob Hartley Getting a client to give you a brief on what it is they would like to encapsulate in the copy can sometimes be more problematic than actually creating the copy. Here are a few tips on how to guide them towards establishing some statements around which you can work. Build Your List Fast via Interviews By : Alicia Forest Did you know that one of the quickest ways to draw attention to your business is by conducting interviews of people in your niche whose name is familiar to your target market? Can a Virtual Assistant grow your business? By : Corrie Petersen When you start your business, your dream is to make lots of money. When you get to a point in business, where you can't do it all, you know it's time to hire someone to help. This article will show you what a Virtual Assistant can do for your business. Characteristics of an Entrepreneur By : Laurie Neumann Outlines the essential ingrediients of being a successful entrepreneur. Do you have what it takes? Clarify Your Goals To Simplify Your Life And Work By : Debbie Gilster Let the Financial Effectiveness Maven guide you through goal setting and financial effectiveness with her 3-step Effective Results process. Commercial Printing and Binding Methods By : Kaye Z. Marks If you are printing a multi-page document, you will probably need to choose a binding method. Commercial printing firms use many different kinds of methods for holding the sheets of paper in place. Which kind of binding methods should you choose? Create a Powerful Vision By : Alicia Forest In the Client Abundance coaching programs, we work on implementing several strategies that are designed to PULL your business forward, almost effortlessly. One of those strategies is creating a powerful vision for your business. Create Your Vision of Success By : Kathleen Gage Understanding the power and profit in business that comes from one’s internal perceptions. Creating a Contingency Plan for WAHM Businesses By : Kandi Traxel What your loved ones or assistant would need to know to temporarily run or permanently close your online business. Creating a Dream Team By : Jane Morrison Since the focus of my business is to help professional women be successful, I'm used to focus on helping working women create a support, or “Dream Team” in the business arena. But I’ve realized that women who are stay at home moms need the support of a “Dream Team” just as much as working women. Creating Your Office Space By : Audrey Okaneko Receive five ideas to help you create your office space at home. Creative advertising works in business By : Barb Ireland Advertising is important when you own a business. This article will show you many different ways to be creative when you advertise. Creative ways to advertising during the summer By : Corrie Petersen The summer months can make business difficult. People go on vacation and spend more time with the family. This article will show you how to creatively advertise your business during the summer. Cultivating Your Business Image By : Colleen Davis When you have a business, it’s important to know the many ways you can build its image. We hear of many different ways, but some are more effective than others. Cut Your Marketing Costs By : Kaye Z. Marks Marketing can be a very costly affair. The annoying but honest truth of marketing is that you have to spend that money before you can really start making it. But if you haven’t had a chance to make a lot of money than how are you supposed to have a lot to spend on your marketing? While marketing is always going to cost money, it doesn’t mean you shouldn’t be on the look out for the best deals possible to cut back those costs every time you can. The problem comes from a need to maintain high quality work while spending less money, and that isn’t always easy to accomplish. Delegating - How to Leverage Other People's Skills for Maximum Return By : Denise Landers Just as the major CEOs do, look at the big picture in your business and in your personal life. Train yourself to explore more options. What are your goals? What are the important tasks that will help you to achieve those goals? In deciding if your can delegate a task or project, ask yourself... Desperate Home Sellers Turn to Home Staging for a Competitive Edge By : Debra Gould Uncertainty rules in real estate and will most likely continue throughout 2008. Homeowners who are desperate to sell are looking to gain a competitive edge in the market. A professionally staged home makes a great first impression and can help the home sell fast. Did your business take a beating this summer? By : Corrie Petersen Some home business owners and people take time off during the summer while the kids are out of school. This can make it difficult to grow a business. THis article will show you how to change that for the better. Different Brochures Options By : Kaye Z. Marks I can bet you’ve seen quite a few of them before. The brochure has been around for a very long time, and they are used by so many different companies you can’t help but see them all over the place. But the thing I’ve noticed about them is the surprising lack of variety a lot of companies employ when designing them. This isn’t really about the kind of graphics they use or word choice they put in them, but the actual design of the brochure itself. I suspect that the reason for this lack of variation is derived from the fact that so few companies are varying things up, which ends up creating a kind of vicious cycle. Company A sees what company B is doing and figures company B must know what works and what doesn’t, so company A does the same thing. Circumstances like this help to ensure that you don’t get much variety in your advertising, and variety is what gets people looking at you. Do Not Overlook the Marketing Power of Craigs List By : Victoria Ring An article to help provide ideas about how virtual bankruptcy assistants can market their services to attorneys nationwide. Written by Victoria Ring from 713training.com Do You Really Need a Business Plan? By : Jenn Givler Writing down your goals increases your chances of achieving them by more than 70%. A business plan is one simple thing you can do to take your business to the next level. If you think you don’t need a plan, here are three great reasons to create one – even if it’s a simple one-page plan. Don't Be Afraid to Make Comparisons By : Kaye Z. Marks Guess what: you have competition. I know you have competition, and I’ve never worked for your company. Your customers know you have competition. In fact, I’d wager they are the ones most keenly aware of the fact that you have competition, because they’re the people most likely to have interest in jumping the fence and trying that competition out. Downside to working at home By : Corrie Petersen There are downsides to anything and everything in this day and age. This article will show you the downsides to working at home. It will also show you the benefits of working at home. Do’s and Don’ts for Effective Advertising By : Kaye Z. Marks There are so many ways to advertise these days that it is hard to know what options to use and how to use them. Here are some quick and easy tips to effectively advertise your business or product. E-zine’s are important in business By : Corrie Petersen Business owners need to keep themselves in front of their readers and customers. This article will show you how to use e-zines to keep your business in front of others. Every Little Thing By : Kaye Z. Marks Marketing isn’t just about printing off some advertisements and sending them to people. Expanding a brand name isn’t just about boosting your brand in specific situations and scenarios. Finding the "Write" Ghostwriter for Your WAHM Business By : Denise Willms If it's hard to find time to write content for your website, while still running your business and spending time with the family, perhaps it's time to consider outsourcing your content to a ghostwriter. A ghostwriter is someone who writes articles, blog posts, or any other type of content for you... and you get to take all the credit. Below, you'll find some of the things you should look for when you're ready to find the "write" ghostwriter for your WAHM business. Gaining an Objective Look at Your Brand Name By : Colleen Davis The closer you are to something the more likely it is you’ll have a skewed perspective of it. A lot of people don’t like to hear any criticism because to them what they’re doing is perfectly fine. Getting Your Business Noticed By : Corrie Petersen Advertising your business can be a challenge. Here are ways you can get your business noticed. Ghostwriter to the rescue! By : Corrie Petersen Articles are an important part of running a business online. When you don't have time to write artices or you don't know how to write articles, what do you do? This article will show you what to do. Give Them a Sense of Urgency By : Kaye Z. Marks Most people aren’t going to put a lot of thought to advertisements when they read them. The reason is because of just how many advertisements there are out there. They’ll take in what the information says, but that doesn’t mean they’ll always be inclined to apply it to them personally. Give Them Something New By : Kaye Z. Marks People like things they know and understand. People like shopping at companies that have proven themselves to be worth their time. This is a safety net most shoppers will gravitate towards if they’re able to. Why take a chance with a company you’ve never dealt with if you know that the company you’re currently shopping at does everything you want it to? Guarantees: Why You Should Offer Them By : Alicia Forest There are many questions that often come up for new small business owners around offering guarantees - what kind, how long, am I risking too much by doing so, and even if they should offer them at all. Helping Others Can Truly Help Your Company By : Kaye Z. Marks Early August is almost here and the anticipation of the upcoming Olympic Games in Beijing is steadily increasing. As hopeful spectator’s eyes turn expectantly toward China, their eyes will also be taking in the ads of the Olympic corporate sponsors. Home Stagers - Don’t Undervalue Your Services! By : Debra Gould Home stagers who charge ridiculously low rates won't only be out of business in a hurry, but they are also devaluing the service of home staging. Home Staging Helps Real Estate Investors and Builders Maximize Profits By : Debra Gould When selling your investment property, are you tempted to leave a room or the entire house empty? Don't decide to save money when it comes to furnishings and accessories. Taking the time to do these final details will ultimately translate into a higher return on your investment. How Can You Measure Your Copy Effectiveness? By : Rob Hartley Advertising copy has different values from literary prose. What guidelines can be used to assess advertising copy, and how to apply them. How Do You Handle "Problem Areas" in Your Business? By : Michelle Shaeffer I take one of four approaches to something I cannot do, do not like, or don't understand (any of these three reasons make it a "problem area" in my mind). How Much Money Will You Save By Outsourcing? By : Denise Willms How much money are you losing by doing jobs you could easily outsource? Here's a simple formula you can use to find out how much money is slipping through your fingers by hanging onto those jobs yourself. How to Be Unbiased in Brand Planning By : Kaye Z. Marks When it comes to advertising your business, you have to set your personal preferences aside in order to make decisions that are right for your business. Although in some ways your personality is a reflection of your business, you do not want to make it so overwhelming that your advertising campaign fails to bring the results you expect. How To Create A Marketing Plan By : Colleen Davis If your marketing plan consists of giving a discount when inventory is high and letting customers know about the discount by hanging posters in your window, you may want to rethink your plan. How to Increase Your Sales BEFORE You Launch Your Product or Service By : Alicia Forest If you're following the marketing & product funnel business model that I teach, you're likely getting good sales from every offer you're making to your market. If you'd like to increase those sales numbers, however, there are several strategies you can implement to do so, starting with before you even put your product, program, or service out there. How to License an Idea By : Kaye Z. Marks Maybe you are the creative type that comes up with great ideas, but you do not have a clue on how to run a business. Alternatively, maybe you would just rather think of great ideas than implement them. Either way, licensing your idea is a great method to be paid for your invention ideas. How to Organize Your Desk to Finish Work 6 Times Faster? By : Denise Landers If you recently completed a clutter clearing around your desk area to remove the decorative items, you're now left with some open space for working. The next question is, how can you set up your desk to be the most productive? How to Take Your Small Business Past the Next Level By : Victoria Ring Learn how to take your current small home based business to the next level from someone who has been where you are right now. If You Don't Know Who You're Marketing to, You Aren't Marketing to Anyone By : Kaye Z. Marks Are you able to close your eyes at this very moment and see the face of the people you’re trying to market to? Do you know the kinds of things these people like? Do you know what images appeal to them, what products they have the most need for, and what styles of marketing will best grab their interest? How clear is the image you’re seeing? Do you know exactly who these people are or the image fuzzy, barely in focus, or not in focus at all? Is Fear Stopping You From Pursuing Your Work At Home Dream? By : Debbie LaChusa, 6FigureWorkatHomeMom Are you sitting on the sidelines, wanting to open your own work at home business, but you've been afraid to take the leap? Are you worried because you're not sure how to run a business, or how to market it? Here are some tips for working through those fears so you can pursue your dream. Is There a ‘Back to School’ Career Change in Your Future? By : Debra Gould Many mothers wait until their children are in school before going back to work. Sometimes that’s not the best option for a mother used to having complete freedom over her schedule. For mothers craving a change and a way to contribute to the family’s income, a home-based ‘House Fluffing’ business provides the ideal solution. Keep Customers Coming Back to Your Website By : Audrey Okaneko If you are in business, then you want to create sales. If you’re marketing online, then you want people to come to your website over and over again. This article offers several tips on how to keep those customers coming back to your site on a regular basis. Lessons a Toddler Taught Me About Running a Business By : Cristina Favreau I'm always amazed at how much my son teaches me about life — that is, when I take the time to remark that what he's doing can teach me something valuable... I watched him play on our porch one sunny day, and asked myself, "What can I learn about myself and the way I run my business?" Here are a few lessons I've learned. Let Them Know Why They Should Listen By : Kaye Z. Marks If a complete stranger walks up to me and says, “I’d like to sell you something,” I’m not going to care that much about listening to them. They can tell me that this will change my life, make everything better, or save me a lot of money, and I still probably won’t give them much of my attention. Leverage Your Time & Talent to Help More People & Make More Money By : Alicia Forest When I first went into business for myself seven years ago as a marketing and public relations consultant, I struggled with setting my fees. Make an Appointment with Yourself By : Alyssa Dees Avant The purpose of this appointment with yourself is to plan your week. A weekly planning session can do you more good than you ever imagined, leaving you with a plan as well as a feeling of accomplishment before your week even begins. Making and Keeping New Years Resolutions By : Corrie Petersen Everyone does it! New Years Day rolls around and we all sit down and make our New Years Resolutions. It’s one of those things that just come natural to us on January 1. Measure Your Results for Faster, Easier and More Success By : Alicia Forest When I was studying for my MBA, my most challenging class was statistics. And even though I managed an A- in the class, it took every one of the few analytical brain cells I had to do so. More Than Just the Facts By : Kaye Z. Marks A business isn’t just about giving people products that they need. Marketing isn’t just about showing someone a price and the details of what a product is. Networking online By : Corrie Petersen Networking is important when you run a small business. This article will show you how to network successfully online. Newsletters are important for business By : Corrie Petersen It doesn't matter what type of business you own, you should have a newsletter that you send out. This article will show you how to put a newsletter together easily and with little or no money involved. Not Grammatically Correct? Worry Not. By : Rob Hartley A sentence that isn't grammatically correct can sometimes work better for you than if it was right. But you have to know what it should be, so that you can get the proper emphasis in your copy. Organize Your Office and Protect Your Family, With These Simple Steps By : Jan Hayner We overlook some of the things that we have in our office that can be informational for a predator. Guard your family by doing these simple things. Organized and Loving It By : Diana Ennen Over the years, I've tried it all- different ways to get organized. Trial and error. Some worked, some didn't. I tried some of those fancy looking matching desk sets. They looked beautiful and for some, I'm sure they are perfect. But for me, they took up too much valuable space. Space I needed to proof my work, keep my reference books, or keep those essentials that I use on a regular basis. For me, when I work I want everything within an arms reach and have the tools I need to complete my assignments within arms reach. Organizing - It's a Disaster! By : Denise Landers Emergencies and disasters do not give advance warning. It's worth taking the time now to organize your papers, at work and at home, to minimize the damage that can occur at every level. Make sure that your life, both personal and business, doesn't echo the refrain caused by nature when we say, "It's a disaster!" Pay Per Click (PPC) vs Search Engine Optimization (SEO) for your small business By : Joel Bellevue There are lots of ways to market your website. Find out which ways are best for you, that wont break the bank. Plan Now For a Profitable New Year By : Denise Willms Setting goals and planning how to achieve them is essential to the growth and success of your business. If you haven’t set goals before, planning all your business activities for the year ahead can feel intimidating. Following, you’ll find an easy way to set goals for the upcoming year and learn how to make a plan to achieve those goals. Promotional Strategies For Those Who Don’t Like Promotion By : Colleen Davis Not every small business owner is a natural seller. Many business owners are introverts or don’t like to be seen as pushy and unrelenting – the typical salesperson stereotype. But there’s nothing that says typical salespeople get all the sales or are the best at promoting a business. Putting an Empty Home on the Market is Leaving Money on the Table By : Debra Gould The popularity of television shows such as “Flip This House” on A&E have made real estate investing very popular. However, many investors are so anxious to list their property that they neglect to stage it to sell. Skipping this step means a lower selling price and a lower ROI. Real Men Stage Houses By : Debra Gould The Staging Diva®, Debra Gould, talks about men working in the female-dominated field of home staging. Reasons to Use Greeting Cards in Your Marketing Campaign By : Kaye Z. Marks A recent survey by Hallmark Business Expressions found that by sending business thank you cards, you can increase consumer loyalty. Approximately two-thirds of consumers surveyed said that when businesses send greeting cards to show appreciation for a purchase or referral, the consumers are more likely to do business with the company again. Almost 75% said that they appreciate the gesture and they feel like the company really cares about them.
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